Destination URL - Definition

The URL address of the page in your website that people reach when they click your ad.

  • The domain of the destination URL needs to match the domain of your display URL.
  • The destination URL isn’t displayed on your ads (the URL shown is your display URL).
  • The final URL is replacing the destination URL as part of a URL upgrade. For now, you can choose to use either a final URL or a destination URL as your landing page address.

Learn what’s happening in the URL upgrade
Edit your display URL and landing page URL