The URL address for the page in your website where you'd like people to be sent after they click your ad.
- For each ad, you'll specify a display URL (shown to customers with your ad) and a destination URL (used to determine where people are taken when they click your ad). Google's policy is that both URLs be within the same website (meaning that they share the same domain).
- Your destination URL isn't visible in the ad, so you can use it to direct people to a specific page within your site without cluttering your ad. For example, an ad could use a clean display URL like example.com to show with the ad, while using a more specific destination URL like example.com/camera_purchase_page.html to link customers to the most relevant page.