Clear search
Close search
Google apps
Main menu

Search partners: Definition

Sites in the Search Network that partner with Google to show ads.

  • Search partners extend the reach of Google Search ads to hundreds of non-Google websites, as well as YouTube and other Google sites.
  • On our search partners sites, your ads can appear on search results pages, on site directory pages, or on other pages related to a person's search.
  • Search partners are included within Search Network campaigns by default, but you can deselect that option as you create a campaign. When you do so, your ads are eligible to show on Google Search and Shopping only.
  • With Shopping campaigns, your Shopping ads can appear on search partner sites that display and link to products for sale.
Keep in mind

The clickthrough rate (CTR) for ads on search partner sites doesn't impact your Quality Score on

Was this article helpful?
How can we improve it?
Sign in to AdWords

Get account-specific help and tips by signing in with your AdWords account email address, or learn how to get started with AdWords.