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Display URL: Definition

The webpage address that appears with your ad, typically shown in green text.

Display URL
  • Display URLs give people an idea of where they'll arrive after they click an ad. The landing page that you define with a final URL tends to be more specific. For example, if your display URL is www.example.com, your final URL might be example.com/sweaters.
  • For standard text ads, you can define your display URL, and it can be up to 35 characters.
  • For expanded text ads, your display URL consists of the domain of your final URL (and the subdomain, if you have one) and your two optional “Path” fields of up to 15 characters each.

    • In rare scenarios, your subdomain may not be added to your display URL. For example, if your subdomain uses a trademarked term, your display URL may not include your subdomain. Learn more about AdWords trademark policy
    • Google constantly makes changes to AdWords. As a result, Google may update the domain component of your display URL.
  • Your display URL may appear in your ad with a "www." prefix in lowercase letters (even if you enter it with capitalized letters). If your URL begins with a subdomain, your display URL may include it (for example, the support in support.google.com).
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