Manage your automated rules

Once you've set up automated rules, you can enable, pause, edit, delete, or filter your rules whenever you like. You can also undo any rules that ran on your Search Network campaigns. You can also update the email notifications you receive about your rules, view a list of all the changes that your rules have made in your rules logs, and see rule statuses.

Managing rules

To get started, select Manage rules from the Automate drop-down menu, or click the Automated rules link in the side navigation panel of your account. There, you'll see a list of your rules, along with an icon indicating whether each rule is enabled or paused.

  • Enable, pause, or delete any rule in your account: Click the down-arrow next to the status icon. Enabling, pausing or deleting a rule
  • Edit a rule: Place your cursor over any rule and click the text or the pencil icon. Adjust the settings in the management panel, and click Save. Note that you can't edit deleted rules. Also, be aware that editing a rule is the same as deleting the original and creating a new one. Edit rule
  • Filter your view to hide deleted or past rules: Select "All but deleted / past rules" from the drop-down menu. All but deleted / past rules
  • Undo a rule: On Search Network campaigns, you can use Undo to try out new strategies for a few days and quickly return to the state in which you started if you're not happy with the performance. Look for Undo buttons next to the most recent changes of each rule in the "Actions" column of your logs. After you click Undo, a preview pane will open to show you how undoing a rule will impact your account. If everything looks OK, you can start the undo from this pane. The undo should finish in the same amount of time that it took to run the rule initially.
Key points about undoing rules

You can only undo changes to Search Network campaigns.

While you can undo changes made by rules that ran on your Search Network campaigns, you can’t undo changes made by rules on your Display Network campaigns.

You can only undo the most recent changes made by each rule.

For example, say your rule runs successfully on Friday and Saturday. You'll only see the Undo button appear next to the changes made on Saturday. If you want to undo the changes made on Friday, you must first undo the Saturday changes. The Undo button will then appear for Friday. (One exception is if a rule ran but you didn't make any changes to it. In this scenario, you won't have to undo it first in order to undo earlier changes.)

Manual changes made after a rule runs won't be undone.

Let's say you run a rule that increases the bid of 10 keywords by $1.00, and then you manually alter one of those keywords, increasing its bid by an additional $0.50. If you undo the changes made by the rule, it'll only undo the changes made to the nine keywords that you didn't alter yourself. To get a better sense of which changes would and wouldn't be undone, we recommend previewing the undo.

You can't re-do an undo.

If you undo the changes made by a rule on one day, there's no Redo button to re-do those changes.

Email notifications and Change History

When you create a rule, you can choose to receive email notifications when your rule runs. You'll have the option to be notified after each rule completes and only if it runs with changes or errors.

To sign up for these notifications, just select the email option you'd like from the Email results drop-down menu as you're creating your rule.

Email results

If you prefer not to receive email notifications, you can instead check the logs to keep track of when your rules run and what changes the rules have made in your account.

Viewing automated rules in My Change History

You can also view changes that automated rules have made to your account within the My Change History tool.

Logs and rule statuses

If you prefer not to receive email notifications, you can always check the logs to keep track of when your rules run, and what changes the rules have made in your account. The logs will show you a list of your rules, their status, and how many changes were made as a result of the rule running.

To see your logs:

  • Select Manage rules from the Automate drop-down menu, or click the Automated rules link in the side navigation panel of your account.
  • Click View details to see a list of all changes.

The "Status" column in the logs shows you if your rules have run, and whether they were successful. Below are the different possible statuses and what each means:

Running

  • Your rule is currently making changes in your account.

Completed

  • Your rule has run successfully, and all intended changes were made.

Completed, with errors

  • Your rule completed, but some changes had errors (click View Details to learn more).

Not completed: System error

  • Your rule could not be started or was stopped before completion (click View Details to learn more).

Not completed: Timeout

  • Your rule didn't complete in the allotted time (click View Details to learn more).

Next steps