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Edit your bids

You can edit your bid for an entire ad group or for individual keywords. Editing your bids based on how your campaigns perform may influence the amount of traffic your ads receive, as well as the return-on-investment (ROI) you generate.

This article explains how to edit your cost-per-click (CPC) bids and your cost-per-thousand viewable impressions (viewable CPM) bids.

Instructions

 

Select the AdWords experience that you're using. Learn more

 

 

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