Search
Clear search
Close search
Google apps
Main menu

Check your Quality Score

When you're looking for insight into how relevant your landing page and ad are to the keywords you've chosen, you can look at your Quality Score.

Your current Quality Score and its component scores can be seen with 4 Quality Score status columns: Qual. Score, Landing page experience, Ad relevance, and Expected clickthrough rate (CTR).

This article explains how to find your Quality Score and all of its components. If you’re not familiar with the components of Quality Score, consider reviewing About Quality Score before you get started.

Instructions

Choose the AdWords experience you're using. Learn more

  1. Click Keywords in the page menu. 
  2. Hover over a keyword’s status in the “Status” column. You'll be able to see ratings for expected clickthrough rate, ad relevance, and landing page experience.
Was this article helpful?
How can we improve it?
New Previous
false
Your guide to AdWords

Start off right with our step-by-step guides.