Exploring your data options

The Campaigns tab is your first stop for understanding the performance of your ads. Here, you can track overall statistics to gauge the success of entire campaigns, or view more specific data for ad groups, ads and keywords. You can customize how you view your data so that you can easily see what's most important to you. 

Within your AdWords account, take a look at the tabs that appear after you click the main Campaigns tab at the top of your screen. Each tab "specialises" in a different view of your data, and you'll probably use some of them more than others depending on what you want to know. 

For example, if you're interested in how specific ads are performing, you'll want the Ads tab, where you can compare the performance of individual ads against one another. Or, if you want to adjust settings that affect an entire campaign, such as budget, bidding options or location and device targeting, the Settings tab is the place to go.

Campaign tab overview

Here's an overview of what you'll find on each tab:

1. Campaigns

The Campaigns tab is a great starting point for analysing the performance of your campaigns. Like most of the tabs, you can customise your view of the data on the Campaigns tab. This means that you can add columns to your statistics table to display the data that's most useful to you.  You might want to start with clicks, impressions and CTR to compare the success of your campaigns. If you want more specific information, you can click individual campaigns for more details.

Try it now

2. Ad groups

Use the Ad groups tab for insight into how your individual ad groups are performing. You can use this information about what's working best to refine current ad groups and specific ads, and to plan for future campaigns. 

Try it now

3. Settings

The Settings tab lets you adjust settings that affect an entire campaign, such as budget, network and bidding options; language; location targeting; device targeting; campaign end date and ad scheduling.

Try it now

4. Ads

The Ads tab is where you can view data about each individual ad in your account.  This allows you to compare ads, see which ones are most successful, and use that information to create even better ads. You can also edit, pause or delete ads that aren't performing as well as others.

Try it now

5. Keywords

The Keywords tab is a one-stop keyword management shop. You can see keywords that you've selected for all of your campaigns, or just those for a single ad group. You can also get performance and quality information about your keywords that can help you decide whether to create more keywords, or edit, pause or delete the ones that you've already created.

Try it now

6. Ad extensions

Ad extensions help people easily find out more about your business and its offerings by providing additional information such as an address and phone number, more page links and product images. If you've opted to use ad extensions to maximise the impact of your campaign, the Ad extensions tab is where you can track how effective they are.

Try it now

7. Dimensions

The Dimensions tab lets you slice and dice your data by the dimension of your choice across an ad group, a campaign or your entire account. You can use Dimensions to view statistics that cut across other AdWords tabs. For example, you can view your total stats by month, hour or geographic region in a single report. You could run a report to compare your total clicks in January across ad groups, or see individual cities where your clicks came from.

Try it now

8. Display Network

The Display Network tab is where you can manage your display campaigns and see performance data about your ads on the Display Network. Manage your display campaigns by adding or editing targeting methods like keywords, placements, topics, interests and remarketing lists, gender and age. See detailed information about how your ad groups perform, use data to optimise, manage bids and remove low performing targeting methods. You can view your targeting methods within a single campaign or across all campaigns that target the "Display Network only" or "Search & Display Networks".

Try it now