Create, save and schedule reports from your statistics tables

You can find specific performance data that interests you by customising the statistics tables of your AdWords account using columns, segments and filters. Once the table looks exactly as you want it to, you can download it as a report in a variety of formats and save it. Your saved reports are visible to everyone with access to your account. You have the option to see all reports, or only the reports that you created. You can also set up the report to run at specific intervals, and schedule it to be emailed to you or other people who have access to your account.

There are two places to view and analyse your performance data: in your statistics tables and in the Report Editor.

This article explains how to manage the data in your statistics tables. You’ll learn how to:

  • Customise your statistics tables using columns, segments and filters to get the data you need at a glance.
  • Create one-off or recurring reports from the data in your statistics tables that you can download, schedule and share with others.


Select the AdWords experience that you're using. Learn more

Customise your statistics table

  1. Sign in to your AdWords account.
  2. Click the Campaigns tab.
  3. Go to the tab containing the statistics table that you'd like to download. Make sure that the table contains the date range, columns, filters and segments that you'd like to include in your report. Segments that you've applied to the data in the table show up in your report as rows. Learn more

Download the table as a report

  1. Click Download button in the toolbar above the table, then click Download to open the download panel.
  2. Use the 'Format' drop-down menu to select the file type for your report.
  3. Click Download.

Email, schedule and save your report

You can have AdWords email a statistics table as a report to you and other people who have the access level to view your reports. If you’ve customised your statistics table, you can also save a copy of it that you later review and edit in the Report Editor.

  1. Click Download button in the toolbar above the table, then click Download to open the download panel.
  2. Use the 'Format' drop-down menu to select the file type for your report.
  3. Click Email and schedule report.
  4. Select the recipients for the report and how frequently you'd like to generate the report.
  5. Select "Save this report" to store it in the Reports tab. (If you’re sending this report to others, the box will be selected automatically.) You can use the default report name, or create your own.
    Saved reports that you haven’t accessed in over 18 months are automatically removed from your account. You can access a report by opening or downloading it, opening a dashboard that has the report, or clicking 'Create similar' for the report from the Reports tab.
  6. Click Download.

Tip: Review and edit existing reports in the Reports tab

The Reports tab is the place to review, edit, delete or add new reports. For example, if you need to check the frequency of a report or change its recipients, the Reports tab is the place to find all the details about your existing reports. Find out more

When reports will run

Reports for individual accounts begin running at 1.00am in your designated time zone. Reports for manager accounts begin running at 5.00 a.m. in your designated time zone. Reports for accounts without a designated time zone will begin running at 1.00 a.m. PT for individual accounts and 5.00 a.m. PT for manager accounts.

Was this article helpful?
How can we improve it?
Previous New