Create, save, and schedule reports

You can find the specific performance data that interests you by customizing the statistics tables of your AdWords account using columns, segments, and filters. Once the table looks exactly how you want, you can download it as a report in a variety of formats and save it. You can also set up the report to run at specific intervals, and schedule it to be emailed to you or other people who have access to your account.

There are two ways to view and analyze your performance data:

  • Customize your statistics tables in the Campaigns tab using columns, segments, and filters to get the data you need at a glance.
  • Create one-time or recurring reports from the data in your statistics tables that you can download, schedule, and share with others.

Follow the steps below to create and download a report, and schedule it to be emailed on a recurring basis.

Introducing the Report Editor

There’s a new way to visually slice and dice your performance data: the Report Editor. The Report Editor is an analytical tool that allows you to engage with your data through multi-dimensional tables and charts.

  • A simple drag-and-drop interface lets you quickly build and manipulate multi-dimensional tables and charts, reducing the need to download your data for deeper analysis. 
  • Multi-segment analysis lets you slice and dice your data with finer granularity in your tables and charts.
  • Custom charts let you quickly visualize the patterns and trends in your data.
  • Advanced filtering and sorting allow you to filter on segmented metrics (e.g., mobile clicks) and sort by multiple columns.

Find out how to explore your data with the Report Editor.

Customize your statistics table to create a report

  1. Sign in to your AdWords account at
  2. Click the Campaigns tab.
  3. Go to the tab containing the statistics table you'd like to download. Make sure that the table contains the date range, columns, filters, and segments you'd like to include in your report. Segments that you've applied to the data in the table show up in your report as columns. Learn how to create a customized view of your data

Download the table as a report

  1. Click Download button in the toolbar above the table to open the download panel.
  2. Use the "Format" drop-down to select the file type for your report. Download your experiment data
  3. Click Download.

Download a spreadsheet that you can change

If you want to make changes in bulk, you can download a spreadsheet of your keywords, ads, ad groups and more from the Edit menu. You can make changes to this spreadsheet offline – such as changing keyword bids or campaign names – then upload the spreadsheet in the Bulk operations area.

Download spreadsheets to edit
  1. Sign in to your AdWords account at .
  2. Click the Campaigns tab.
  3. Click the KeywordsAds, Ad Group, Campaigns, or Product groups tab (depending on the type of edits you’d like to make ).
  4. From the Edit menu, choose Download spreadsheet….
  5. Choose a format for your spreadsheet and click Download.
Try it now
Tip: Save your original downloaded spreadsheet

Once a bulk upload is submitted, there is no automated way to cancel or reverse your changes. Therefore, we recommend that you always save a copy of your original downloaded report in case you ever need to see what your settings were before you made changes.

General rules for editing spreadsheets

Add keywords, ads, ad groups, campaigns, or product groups

To add a keyword, ad or any other item, create a new row in your downloaded spreadsheet.

Next, enter any values you want for your new item, such as bid, budget or status. If you do not specify a status, any new items will default to being enabled.

Remove keywords, ads, ad groups, campaigns, or product groups

To remove a keyword, ad or any other item:

  1. In your downloaded spreadsheet, find the row containing that item.
  2. In the Status column for that row, enter Remove.
  3. Upload your spreadsheet.

General rules for editing

  • Do not modify or delete the second row, which contains column names.
  • You do not have to note or signal your changes. When you are finished and you upload your spreadsheet, we will compare the spreadsheet to your current options to pick out any changes you’ve made. You’ll also have the chance to preview any changes before you make them.
  • Don’t worry about deleting extraneous columns or the total rows.
  • Be sure to save your spreadsheet in one of our supported formats (.xls, .xlsx, .tsv, or .csv).
How to upload through the Edit menu
  1. From the Edit menu, choose Upload spreadsheet….
  2. Click Choose file….
  3. In the window that appears, select the spreadsheet you want to upload.
  4. Click Upload and preview.
  5. To view more details about any proposed changes or errors, click Preview changes. Otherwise, click Apply changes.

Email, schedule, and save your report

  1. To email your report to yourself or others who have access to the account, click Email and schedule report. Select the recipients for the report and how frequently you'd like to generate the report. See the Email and schedule report section
  2. Select "Save this report" to store it in the “Report and uploads” section of your account. (If you’re sending this report to others, the box will be selected automatically.) You can use the default report name, or create your own.
  3. Click Download.
Change the frequency of existing reports
  1. Sign in to your AdWords account at
  2. Click the Campaigns tab.
  3. Click Reports and uploads on the left, below your list of campaigns.
  4. Find the report you want to modify and click its setting in the "Frequency" column.
  5. Select a new frequency from the menu that appears. To cancel recurring downloads, select One time. See the frequency column
Cancel report emails or change email recipients
  1. Sign in to your AdWords account at
  2. Click the Campaigns tab.
  3. Click Reports and uploads on the left, below your list of campaigns.
  4. To choose new email recipients for your report, click the setting in the "Email" column.
  5. Select another option from the menu that appears. To cancel report emails, select "No one." This will reset the "Frequency" column selection for your report to "One time."
  6. Click Save. See the email column

Want to send the report to someone else who doesn't have access yet? Add users to your account.


In addition to adjusting the frequency and recipients of your reports as described above, you can also easily create variations of existing reports with a Create similar option, and edit your existing report names, formats, and date ranges. Just click Reports and uploads in the left panel of your AdWords account, below your list of campaigns, to make these types of changes.

When reports will run

Reports for individual accounts begin running at 1 a.m. in your designated time zone. Reports for My Client Center (MCC) begin running at 5 a.m. in your designated time zone. Reports for accounts without a designated time zone will begin running at 1 a.m. PT for individual accounts and 5 a.m. PT for MCC accounts.


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