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Create, save, and schedule reports from your statistics tables

You can find specific performance data that interest you by customizing the statistics tables of your AdWords account using columns, segments, and filters. Once the table looks exactly how you want, you can download it as a report in a variety of formats and save it. Your saved reports are visible to everyone with access to your account. You have the option of seeing all reports, or only those reports that you created. You can also set up the report to run at specific intervals, and schedule it to be emailed to you or other people who have access to your account.

There are two places to view and analyze your performance data: in your statistics tables and in the Report Editor.

This article explains how to manage the data in your statistics tables. You’ll learn how to:

  • Customize your statistics tables using columns, segments, and filters to get the data you need at a glance.
  • Create one-time or recurring reports from the data in your statistics tables that you can download, schedule, and share with others.

Instructions

Choose the AdWords experience you're using. Learn more

Customize your statistics table

  1. Sign in to your AdWords account.
  2. Click the Campaigns tab.
  3. Go to the tab containing the statistics table you'd like to download. Make sure that the table contains the date range, columns, filters, and segments you'd like to include in your report. Segments that you've applied to the data in the table show up in your report as rows. Learn more

Download the table as a report

  1. Click Download button in the toolbar above the table, then click Download to open the download panel.
  2. Use the "Format" drop-down to select the file type for your report. Download your experiment data
  3. Click Download.

Email, schedule, and save your report

You can have AdWords email a statistics table as a report to you and other people who have the access level to view your reports. If you’ve customized your statistics table, you can also save a copy of it that you later review and edit in the Report Editor.

  1. Click Download button in the toolbar above the table, then click Download to open the download panel.
  2. Use the "Format" drop-down to select the file type for your report.
  3. Click Email and schedule report.
  4. Select the recipients for the report and how frequently you'd like to generate the report.See the Email and schedule report section
  5. Select "Save this report" to store it in the Reports tab. (If you’re sending this report to others, the box will be selected automatically.) You can use the default report name, or create your own.
    Saved reports that you haven’t accessed in over 18 months are automatically removed from your account. You can access a report by opening or downloading it, opening a dashboard that has the report, or clicking “Create similar” for the report from the Reports tab.
  6. Click Download.

Tip: Review and edit existing reports in the Reports tab

The Reports tab is the place to review, edit, delete, or add new reports. For example, if you need to check the frequency of a report or change its recipients, the Reports tab is the place to find all the details about your existing reports. Learn more

When reports will run

Reports for individual accounts begin running at 1 a.m. in your designated time zone. Reports for manager accounts begin running at 5 a.m. in your designated time zone. Reports for accounts without a designated time zone will begin running at 1 a.m. PT for individual accounts and 5 a.m. PT for manager accounts.

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