Show seller ratings with your ads

Seller ratings let people know which advertisers are highly rated for quality service. We gather seller ratings from reputable sources that aggregate business reviews. This information helps people make more informed browsing and purchasing decisions. Seller ratings can also help you earn more qualified leads and increase your ad performance.

How seller ratings work

Seller ratings show a combination of information and reviews next to your AdWords ads (currently on Google search result pages and Google search partners). These reviews and ratings primarily reflect customers' overall consumer experience with these businesses, not their response to particular products.

We match these reviews to your ad by pairing the domain of the display URL to the advertiser's domain from the review source on Google. Seller ratings can appear on desktop and laptop computers, and high-end mobile devices with full Internet browsers.

Here's what an ad might look like with seller ratings:

Where the ratings come from

We base seller ratings on a number of sources. These sources include reviews from Google Shopping and Google Trusted Stores, as well as feeds from these independent review websites:

When your ads might appear with seller ratings

Only certain ads are eligible to appear with seller ratings annotations. Once you meet the following criteria, your ads will be eligible to show seller ratings on Google search results and Google search partners.

  • Your campaign type should be "Search Network with Display Select," "Search & Display Networks" or "Search Network only."
  • The customer must be searching on Google.com, Google.co.uk, Google.de, Google.fr, or Google.nl.
  • In most cases, your business must have at least 30 unique reviews -- each from the past 12 months -- and a composite rating of at least 3.5 stars or higher. However, we may show ratings for merchants with fewer than 30 reviews if we have sufficient data from other sources to determine an accurate rating. At least 10 of these reviews must be in the customer's Google interface language.
  • You don't need a Google Merchant Center account for your ads to be eligible for seller ratings.

If you want to opt out of this feature, you can let us know via this form. If you change your mind, you can always opt back in using the same form.

How much seller ratings cost

People on desktop and mobile browsers can click through to see the review of your business and verify the source and statements behind the ratings. You won't be charged for these clicks.

Seller ratings typically receive fewer clicks than headlines of ads so, in most cases, people won't be diverted from your site. The benefit of this feature is the increase in clickthrough rates based on the star rating in the ad itself.

How you can improve your seller ratings and reviews

Be a great business

The best way to improve your ratings is to make sure that your customers receive excellent customer service. Happy customers attract more happy customers, who are willing to rate you well and tell others about your business or products.

Read the reviews about your business, and be proactive about resolving issues raised by your customers with a result that reasonably satisfies all parties, including you.

Keep your name and website consistent

Sometimes reviews will highlight issues that your business has no direct control over. For example, customers may have a problem with your shipping company or the quality of goods you sold that you did not manufacture. Since seller ratings aggregate ratings from several sources, a few ratings like this should not meaningfully impact your overall ratings.

To help ensure that customers submit ratings to the right businesses, confirm that Google Shopping review sites display the correct business name and website URL for your business listing. Your business name and website URL should be consistent across review sites and should also be consistent with your Google Merchant Center account, if you have one. This helps customers identify the right businesses and helps keep ratings for other businesses from being included within your own seller ratings.

Next steps