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Set a budget for your campaign

With AdWords, you choose a daily budget for each campaign based on your advertising goals and the average amount you're comfortable spending each day. You can change your budget at any time.

This article explains how to set and change your daily budget.

Instructions

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How to change a campaign's daily budget

Guided tour: Change your campaign budget


Click the "Guide me" button below to go to your account and be guided through each step. Guide me

Note: Video instructions are up-to-date, but don't show the latest AdWords design.

You can change your daily budget at any time and as many times as you like. Here's how to edit your daily campaign budget from the Campaigns tab:

  1. In the Campaigns table, click the budget you'd like to edit. Change your campaign budget
  2. Enter a new campaign budget.
  3. Click Save.
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Here's how to edit your daily campaign budget from a campaign's Settings tab:

  1. Select the campaign you want to edit
  2. Click the Settings tab
  3. In the "Budget" section, click the Edit link next your campaign's daily budget. Change your campaign budget
  4. Enter the new budget.
  5. Click Save.

Tips

  • Get a recommendation. AdWords shows recommended budgets for campaigns that repeatedly meet their daily budget but have the potential to earn more clicks and impressions. Learn how to find your recommended daily budget.
  • Don't set and forget. Check your account regularly to look for campaigns that are limited by budget or have leftover dollars. A limited budget could mean fewer clicks and impressions than you might have otherwise earned. If you’re using the automated Maximize Clicks bid strategy, keep in mind that a bloated budget may actually increase the cost per click of your ads. You can check the Status column on your Campaigns tab to see whether any of your campaigns show a "Limited by budget" status.

How to edit multiple campaign budgets at once

If you want to change the budget for multiple campaigns at once:

  1. Sign in to your AdWords account.
  2. Click the Campaigns tab.
  3. Check the box next to any campaigns you want to edit. You can also select all campaigns by clicking the topmost checkbox next to the Campaign column header.
  4. From the Edit menu, select Budget.
  5. In the window that appears, you can set your budget to a specific amount, or increase or decrease your budget by a percentage or specific amount. See campaigns bulk edit options
  6. Click Preview changes to see what your edits will look like, or click Make changes to edit your selected campaigns.

How to set a daily budget for a new campaign

  1. Sign in to your AdWords account.
  2. Click the Campaigns tab.
  3. Click + Campaign and select the campaign type you'd like to create:

    • "Search Network with Display Select"
    • "Search Network only"
    • "Display Network only"
  4. On the "Select campaign settings" page, scroll to the "Budget" section and enter an individual daily budget or use a shared budget.
  5. Finish (or skip) choosing your other campaign settings and click Save and continue.
New

How to change a campaign's daily budget

You can change your daily budget at any time and as many times as you like. Here's how to edit your daily campaign budget from the Campaigns tab:

  1. On the campaigns page, click the pencil icon Edit next to the daily budget you'd like to edit.
  2. Enter a new daily budget.
  3. Click Save.

Tips

  • Get a recommendation. AdWords shows recommended budgets for campaigns that repeatedly meet their daily budget but have the potential to earn more clicks and impressions. Learn more
  • Don't set and forget. Check your account regularly to look for campaigns that are limited by budget or have leftover dollars. A limited budget could mean fewer clicks and impressions than you might have otherwise earned. If you’re using the automated Maximize Clicks bid strategy, keep in mind that a bloated budget may actually increase the cost per click of your ads. You can check the Status column on your Campaigns tab to see whether any of your campaigns show a "Limited by budget" status.

How to edit multiple campaign budgets at once

  1. Sign in to your AdWord account.
  2. Click Campaigns in the page menu.
  3. Check the box next to any campaigns you want to edit. To select all campaigns, click the topmost checkbox next to the Campaign column header.
  4. From the Edit drop-down menu, select Change budgets.
  5. In the window that appears, you can set your budget to a specific amount, or increase or decrease your budget by a percentage or specific amount. See campaigns bulk edit options
  6. (Optional) Click Preview to see a list of your changes.
  7. Click Apply.

How to set a daily budget for a new campaign

  1. Sign in to your AdWords account.
  2. Click Campaigns in the page menu.
  3. Click plus button and select the campaign type you'd like to create.

  4. (Optional) Set a campaign goal and enter the URL of your business’s website.
  5. On the "Select campaign settings" page, scroll to the "Daily budget" section and enter an individual daily budget or use a shared budget.
  6. Finish choosing your other campaign settings and click Save and continue.
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