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Set your ad group default bid

An ad group is a collection of ads that are all triggered by a shared set of keywords. When you create a new ad group, we'll prompt you to create an initial ad and its keyword list, and to enter a default ad group bid (Max CPC). This default bid is a convenient way to manage the bids for all of the keywords in your ad group. You can override the default ad group bid for individual keywords by raising or lowering their Max CPC on the Keywords page.

Instructions

Choose the AdWords experience you're using. Learn more.

How to set your bid when creating a new ad group

  1. Sign in to your AdWords account.
  2. Click the Campaigns tab.
  3. Click the Ad groups tab under All campaigns.
  4. Click the + Ad group button. New ad group
  5. Select a campaign, then complete the steps on the page that follows.
  6. Click Save ad group.j

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How to edit the default bid of one ad group

  1. Sign in to your AdWords account.
  2. Click Campaigns.
  3. Under All campaigns, click the name of the ad group.
  4. At the top of the page, click Edit next to Ad group default bids.
  5. Enter an amount for your ad group's Default bid.
  6. Click "Save"

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How to edit the default bid of multiple ad groups

  1. Sign in to your AdWords account.
  2. Click Campaigns.
  3. Under All campaigns, click Ad groups.
  4. Select the checkbox next to any ad group with a default max. CPC that you’d like to edit.
  5. In the Edit drop-down menu, click Change bids.
  6. Enter a new default max. CPC bid amount.
  7. Click "Save"

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Keyword-level bids override your ad group's default bid

If you set individual keyword or placement bids, the individual bids override the ad group default bid. For example, if your default ad group bid is $0.50, but you increase one keyword's bid to $0.60, the keyword bid applies any time that one keyword triggers your ad.

Set bid adjustments for your campaign

You can set bid adjustments that increase or decrease your bids when your ad is competing to appear on mobile devices, in specific locations and on particular days and times. You can also set ad group-level bid adjustments for targeting methods like topics or placements if your campaign is running on the Display Network. Bid adjustments can give you more control over when and where your ad appears.

With automated bidding, we set the default bids for you

If you've chosen manual bidding for your campaign, you can edit your default bids at any time.

If you’re more of a hands-off account manager, then an automated bid strategy may be right for you. Automated bidding takes the heavy lifting and guesswork out of setting bids to help meet your performance goals. Each type of automated bid strategy is designed to help you achieve a specific goal for your business, such as maximising clicks, conversions or conversion value. Learn more about automated bidding.

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