Set your ad group default bid

An ad group is a collection of ads that are all triggered by a shared set of keywords. When you create a new ad group, we'll prompt you to create an initial ad and its keyword list, and to enter a default ad group bid (Max CPC) . This default bid is a convenient way to manage the bids for all of the keywords in your ad group. You can override the default ad group bid for individual keywords by raising or lowering their Max CPC on the Keywords tab.

Setting your bid when creating a new ad group

  1. Sign in to your AdWords account at http://adwords.google.com.au.
  2. Click the Campaigns tab.
  3. Click the Ad groups tab under All online campaigns.
  4. Click the + Ad group button.
  5. Select a campaign, then complete the steps on the page that follows.
  6. Click Save ad group.
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Keyword-level bids override your ad group's default bid

If you set individual keyword or placement bids, the individual bids override the ad group default bid. For example, if your default ad group bid is $0.50, but you increase one keyword's bid to $0.60, the keyword bid applies any time that one keyword triggers your ad.

Set bid adjustments for your campaign

You can set bid adjustments that increase or decrease your bids when your ad is competing to appear on mobile devices, in specific locations, and at particular days and times. You can also set ad group-level bid adjustments for targeting methods like topics or placements if your campaign is running on the Display Network. Bid adjustments can give you more control over when and where your ad appears.

With automatic bidding, we set the default bids for you

If you've chosen manual bidding for your campaign, you can edit your default bids at any time.

If you're a more hands-off account manager, then automatic bidding may be right for you. We set a default based on your budget. It isn't possible to edit your ad group default bid with automatic bidding; however, you can set a bid limit for automatic bidding, and change your campaign budget at any time on the Settings tab.

Editing the default bid of one ad group
  1. Sign in to your AdWords account at http://adwords.google.com.au.
  2. Click the Campaigns tab.
  3. Under All online campaigns, click the name of the ad group.
  4. At the top of the page, click Edit next to Ad group default bids.
  5. Enter an amount for your ad group's Default bid.
  6. Click Save.
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Editing the default bid of multiple ad groups
  1. Sign in to your AdWords account at http://adwords.google.com.au.
  2. Click the Campaigns tab.
  3. Under All online campaigns, click the Ad groups tab.
  4. Click any ad group's entry in the Default Max CPC column.
  5. Enter an amount in the pop-up that appears.
  6. Click Save.
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