Create a new text ad

Once you've signed up for AdWords and created a campaign, you can start creating ads. In this article, we'll go over:

  • Creating a new text ad
  • How text ads work on mobile
  • Sharing your text ads across ad groups

Text ads look like classified ads, and include a link to your website. Here's an example of a text ad on the Search Network:

Boston's Best Bonsais
Florist And Indoor Plant Nursery.
Spruce Up Your Desk Today!

Text ads might look different on the Display Network. In the section below, learn more about text ads on the Display Network.

Create a new text ad

Guided tour: Create a new text ad

Click the "Show me how" button below to go to your account and be guided through creating a text ad. Or, you can watch or read the instructions below.

Guide me

  1. Sign in to your AdWords account.
  2. Click the Campaigns tab.
  3. In the left menu, choose the campaign you'd like to add your new text ad to.
  4. Click the Ads tab.
  5. Click + Ad.
  6. Click Choose... to select the ad group you’d like to add your new text ad to. Select an ad group
  7. Enter a headline, short description, display URL, and landing page URL. As you type, your ad will appear instantly in the "Ad preview."
  8. If you're adding an additional ad to an ad group, you'll have the option to create a mobile-optimized ad. To do so, check the "Mobile" box next to the "Device preference" setting.
  9. When you're satisfied with your new text ad, click Save ad.

Before your saved ad starts showing to customers, we review its content and formatting to make sure they meet our advertising policies.

Text ads on mobile

Let’s say your ad group contains both a standard text ad and a mobile-optimized text ad. On mobile devices, your mobile-optimized text ad will be given preference over standard text ads. On computers and tablets, your standard text ad will be given preference over mobile-optimized text ads.

If your ad group contains only mobile-optimized text ads (which we don’t recommend), those ads may appear on desktop or laptop computers as well as tablets.

A mobile-optimized ad will only be given preference over other ads of the same type. Text ads, Dynamic Search Ads, Product Listing Ads, WAP mobile ads, and ads that can run only on the Display Network are considered different ad types.


In a campaign promoting your hat store on both the Search and Display Networks, you have an ad group with the following types of ads:

  • Standard text ad
  • Mobile-optimized text ad
  • Standard image ad

If Google determines that an image ad should be shown to someone browsing a Display Network site on a mobile phone, then your standard image ad will be shown. Your mobile-optimized text ad won't be shown because text ads and image ads are different types of ads.

Keep in mind

On mobile devices, where space is tight, AdWords optimizes your ad to show the highest performing text. If you have ad extensions that perform well on mobile, those may appear in your ad to show people the most relevant information. Learn more about how text ads can appear on mobile.

Text ads on the Display Network

Text ads on the Display Network are a great way to reach your customers with easily customizable messaging. Because they're available in different formats, they can provide you with more opportunities for performance. In addition, the AdWords team is constantly making design changes to help make your text ads more effective, beautiful, and visible to your audience.

Text ads are sizeless, so they can run in any ad slot size. Here are different text ad formats on the Display Network and how they behave differently from text ads on the Search Network:

  • Standard text ads: This is the most common text ad format. Display Network publishers are allowed to customize the font face and the color applied to the background, font, and button of the ad in order to fit their site. If you have a favicon available on your website, AdWords will add it to your text ad, alongside the visible URL. There are 3 types of standard text ads:
    • Full slot: These ads fill the entire space of the ad slot.
    • Partial slot: These ads share the ad slot with other ads (similar to how text ads on the Search Network share ad space with other advertisers' ads). As a result, partial slot ads are typically cheaper than full slot ads.
    • Magazine-style: These ads serve only on the Display Network. The layout, colors, and fonts used in magazine-style text ads are consistent across sites on the Display Network.
  • Native text ads: This text ad integrates with the look, feel, and content of a publisher’s site. To increase the performance of native text ads, we may supplement them with your logo found in your Google+ accounts, or with images from other third-party sources.
  • Rich media text ads: Similar to our magazine-style ads, rich media text ads are rendered like a Display ad. We may supplement rich media text ads with your logo as supplied from your Google+ accounts, or with images from other third-party sources to increase the performance of these ads. This ad format's color palette is selected to match the logo or image used in your ad.

Share ads across ad groups

Starting mid-February, you’ll no longer be able to share ads across multiple ad groups or campaigns using the Shared library. Ads in your Shared library will be copied to each of the ad groups they’re shared with, and each ad will retain its performance history.

You can create and manage ads across multiple ads groups or campaigns using other tools, such as AdWords Editor. Learn more about our tools for advertisers with multiple or large accounts. If you have any questions, please contact us.

Related links

Was this article helpful?
Creative That Clicks

Get Google's guide to writing great ads. Find out how to stand out on the results page. What does it take to inspire action with your ad? View the guide now.