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We’re experiencing a large volume of ad review requests. Reviews may take longer than usual. Consider creating ads in advance and pausing ads that shouldn't run immediately.

Create a new text ad

Once you've signed up for AdWords and created a campaign, you can start creating ads. To effectively reach potential customers, your text ads should be informative, relevant, and engaging. Here's an example of a text ad on the Search Network.

Wedding Announcement Cards - 40% Off Sitewide
Ad www.example.com/Shop/Weddings
Customizable Wedding Announcements. Free And Fast Delivery. Order Online Today!

Instructions

Choose the AdWords experience you're using. Learn more.

Expanded text ads
  1. Sign in to your AdWords account.
  2. Click the Campaigns tab.
  3. In the left menu, choose the campaign you'd like to add your new text ad to.
  4. Click the Ads tab.
  5. Click + Ad then select “Text ad.”
  6. Click Choose... to select the ad group you’d like to add your new text ad to.
  7. Enter a final URL, headline text, description text, and text in the optional “Path” fields. As you type, a mobile and desktop version of your ad will appear instantly in the "Ad preview." 
  8. When you're satisfied with your new text ad, click Save ad.
Standard text ads
  1. Sign in to your AdWords account.
  2. Click the Campaigns tab.
  3. In the left menu, choose the campaign you'd like to add your new text ad to.
  4. Click the Ads tab.
  5. Click + Ad then select "Text ad."
  6. Click Choose... to select the ad group you’d like to add your new text ad to.
  7. Click Switch back to standard text ads.
  8. Enter a headline, short description, display URL, and landing page URL. As you type, your ad will appear instantly in the "Ad preview."
  9. If you're adding an additional ad to an ad group, you'll have the option to create a mobile-optimized ad. To do so, check the "Mobile" box next to the "Device preference" setting.
  10. When you're satisfied with your new text ad, click Save ad.

Before your saved ad starts showing to customers, we review its content and formatting to make sure they meet our advertising policies.

Note

Expanded text ads are optimized for mobile devices, so you don’t have to enable the mobile device preference setting like you do in standard text ads. Learn about creating mobile-optimized standard text ads

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