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Create a new text ad

Once you've signed up for AdWords and created a campaign, you can start creating ads. To effectively reach potential customers, your text ads should be informative, relevant, and engaging. Here's an example of a text ad on the Search Network. Text ads on the Display Network typically have more visually engaging formats. Learn more About text ads on the Display Network.


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  1. Sign in to your AdWords account.
  2. Click the Campaigns tab.
  3. In the left menu, choose the campaign you'd like to add your new text ad to.
  4. Click the Ads tab.
  5. Click + Ad then select “Text ad.”
  6. Click Choose... to select the ad group you’d like to add your new text ad to.
  7. Enter a final URL, headline text, description text, and text in the optional “Path” fields. As you type, a mobile and desktop version of your ad will appear instantly in the "Ad preview." 
  8. When you're satisfied with your new text ad, click Save ad.

Before your saved ad starts showing to customers, AdWords reviews its content and formatting to make sure it meets our advertising policies.

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Create Effective Text Ads

Get Google's guide to writing great ads. Learn how to stand out on the results page. What does it take to inspire action with your ad? View the guide now.