Location target types by country

Like dining etiquette and power outlets, location target types vary by country. AdWords allows you to target different types of locations, including postcodes, cities, regions and more. Bear in mind that some target types aren't available in all countries.

Metro targeting areas (US only)

We've recently upgraded our metro targeting areas to Nielsen® DMA® (Designated Market Areas) regions. Most advertisers will continue to see similar traffic, but in some instances, traffic may increase or decrease slightly.

Targeting Nielsen® DMA® regions is available only in the United States.

Location target types

Take a look at the chart below to see examples of the location target types that are available for AdWords:

Target type Examples
Autonomous community
(Spain only)
  • Andalusia
  • Valencia
Borough
(Moscow, St. Petersburg and Mexico only)
  • Southern Administrative Okrug
  • Admiralteysky District
  • Benito Juarez
Canton
(Switzerland only)
  • Bern
  • Zurich
City
  • San Francisco, California
  • Paris, France
Congressional district
(US only – updated as of 2010 Census)
  • CA-12: 12th District of California
  • AL-4: 4th District of Alabama
Country
  • Mexico
  • Sweden
County
  • Clare, Ireland
  • Nord-Trøndelag, Norway
  • Vukovar-Syrmia, Croatia
Department
(France only)
  • Loire
  • Val-de-Marne
Nielsen® DMA® (Designated Market Areas) regions
(US only)
  • Detroit, MI
  • Cincinnati, OH
Governorate
(Egypt only)
  • Gharbia
  • Beheira
Municipality
(Bulgaria only)
  • Burgas
  • Plovdiv
Postcode
(US, UK, Canada and Germany only)
  • 76622
  • 01009
Prefecture
(Japan only)
  • Aichi
  • Fukuoka
Province
  • Navarre, Spain
  • Mersin Province, Turkey
Region
  • Abruzzo, Italy
  • Busan, South Korea
State
  • Alaska, United States
  • Uttar Pradesh, India
  • Saarland, Germany
Territory
(Canada only)
  • Northwest Territories
  • Yukon
TV region
(UK only)
  • London
  • Midlands
Union territory
(India only)
  • Delhi
  • Lakshadweep

See the full list of target types available in each country.

All available location targets

To see the full list of available location targets in AdWords, including specific countries, cities, regions and more, see the Targets table in our AdWords API documentation. Here are a few tips for using the table:

  • Filter by target type: Locate the drop-down menu above the “Target Type” heading. Choose the target type that you’d like to use to filter your table. For example, select City to view all the cities that can be targeted in AdWords.
  • Filter by country code: Above the Country code heading, enter a country code to see all the location targets available within that country. You can also filter by target type. For example, enter “FR” as the country code and select City to view all targetable cities in France.
  • Sort: Click any column header in the table to sort your results alphabetically by that column. For example, click Name to sort the names alphabetically in the table.