Choose your location and language settings

Help ensure that your ads reach the customers you want by using location and language settings. This article walks you through how to choose these settings for a new campaign.

With location settings, you can target the geographic areas where your ads can appear. Language settings allow you to put your ads on Google products and third-party websites in the languages that your customers speak.


Let's say that you own a business in Norway and you've targeted your ads to the country of Norway, and set your target language to Norwegian. This means that your ads can appear on Google for customers in Norway who have set Norwegian as their computer language.


Select the AdWords experience that you're using. Learn more

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