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How Google Accounts work

A Google Account gives you Google-wide access to most of our products, such as AdWords, Gmail and YouTube, using the same username and password.

Find out if you have a Google Account

If you're already using a Google product such as Gmail, for example, then you have a Google Account.

If you're not sure that you've signed up for any of our products, you can check by visiting the Google Accounts password change page. Enter any email address that you think you might've used to create a Google Account. If we don't recognise it, you'll immediately see a message from us. Below our message, you'll see a link to click to create a Google Account using that email address.

If we see that your email address is tied to a Google Account, we'll send you an email with a link to reset the Google Account's password.

What you need to create a Google Account

If you don't have a Google Account but do have an email address, you can create a Google account using that email address. If you don't have an email address, you can create one with Gmail, at

How Google Accounts differ from AdWords accounts

Google Account: At its most basic, a Google Account is a Google-wide username and password that can be used to access various products, including AdWords. Your Google Account also contains information that applies across products, such as your preferred language and some privacy settings. You can view and change this information any time by signing in at

AdWords account: This contains information and preferences specific to AdWords, such as your ad campaigns, keywords, daily budget and performance reports.

It is important to remember that only one Google Account can only be associated with one AdWords account.

Linking a Google Account to a YouTube Account

Google Accounts will automatically store and link additional services such as AdWords. If you have an AdWords account, you'll use the same sign-in information for AdWords as you do for Google Accounts.

You can link your Google Account, and therefore your AdWords account, to YouTube.

Link Your Google Account to Your YouTube Account

To link your Google Account to your YouTube account, follow the steps below:

  1. Sign in to your Google Account under the "Link Accounts" section here.
  2. Enter your existing YouTube username and password in the same Link Accounts section.
  3. Click the Link Accounts button.
  4. You'll be signed in and redirected to the YouTube homepage (
  5. Click the My Account link.
  6. Under "Account Settings", if you see the "Unlink YouTube and Google Accounts" link, you've linked your Google Account with your YouTube Account successfully.

If you decide to link a different account in the future, make sure that after unlinking the accounts that you are signed out before clicking the link in Step 1 or the link won't work correctly.
Unlink an AdWords Account From Your YouTube Account

If you need to switch or unlink a Google Account from your YouTube account, please follow the steps below:

  1. Visit
  2. Click Unlink My Accounts to unlink your YouTube and AdWords account.

Next steps


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