Exclude ads from a selected geographic location

Where your ads should appear is important - but where they shouldn't appear is just as crucial to your campaign's success. Location exclusion can allow you to prevent your ad from showing in certain parts of your targeted locations, such as a region within a country or a city within a county. This helps you use your budget wisely by preventing your ad from showing to people who most likely wouldn't have access to what you're offering.

You can exclude locations one-by-one for more control, or for added convenience, you can exclude a large amount of locations all at once with our bulk locations feature.

Who might benefit from excluding areas within targeted locations:

  • A business that doesn't ship to or provide services in a city or region within a larger area.
  • A business that offers a special promotion that isn't eligible in a few regions of a targeted area.

Example

If you run ad campaigns for an independent real estate brokerage in Hawaii, but you don't have a location on Maui, you can target the entire state of Hawaii but exclude Maui only.

How to exclude individual areas

Setting up location exclusions is very similar to setting up location targeting - all you have to do is enter the name of the area that you'd like to exclude.

To exclude areas within the locations that you've selected, follow these steps:

  1. Sign in to your AdWords account at http://adwords.google.com.au.
  2. Click the Campaigns tab.
  3. Click the name of the campaign that you wish to edit to open your campaign settings.
  4. Click the Settings tab.
  5. Click Edit next to "Locations".
  6. There are two ways that you can exclude a location:
    • Search for the area that you'd like to exclude in the Search box and click Exclude.
    • Click Show map, search for the area that you'd like to exclude and click Exclude. Click Done after excluding the location.
  7. Click Save to save your settings. Your excluded locations will appear under the heading "Excluded locations".

If you select "Show locations on map" your excluded locations will also appear with a red outline on the map.

Try it now

How to exclude areas in bulk

If you'd like to exclude multiple locations in bulk, AdWords allows you to add a list of up to 1000 location exclusions at a time, rather than adding each location one-by-one.

To exclude multiple areas within the locations that you've selected, follow these steps:

  1. Sign in to your AdWords account at http://adwords.google.com.au.
  2. Click the Campaigns tab.
  3. Click the name of the campaign that you wish to edit.
  4. Click the Settings tab.
  5. Click Edit next to "Locations" and click Advanced search.
  6. Click Bulk locations.
  7. In the box, paste or type the names of up to 1000 locations that you'd like to exclude, and add locations from one country at a time. See the list of targetable locations.
  8. Select the country code for this set of locations.
  9. Once you've entered your locations, click Search.
  10. We'll display all locations that matched your search in the review panel. Review your results, then click Exclude all matched locations. Under the section "Selected locations", you'll see the locations that you've just excluded.
  11. Click Done.
  12. Once you've confirmed your changes, click Save on the Settings tab.
Try it now

Tip

Bear in mind that the option to Remove all matched locations will remove all locations from the review panel, as well as from your existing location targets or location exclusions.

Tip

Remember, there's no need to exclude areas that you haven't already targeted - we won't show your ads in places unless you explicitly target them.

The exception is if you target an area by locations that people searched for or viewed pages about, and exclude other areas by your customers' physical location. This gets a little more complicated - check out our article on advanced location options for more information.