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Finding your first ads

After you've created your ads, it's important to make sure that they're actually appearing to customers. You can use the Ad Preview and Diagnosis tool, and check your account statistics, to figure out whether your ads are up and running.

  • Option 1: Use the Ad Preview and Diagnosis tool to see exactly what your text ads look like on Google search results. Just visit http://www.google.co.uk/AdPreview New Window and choose the appropriate options at the top to see exactly which ads are being triggered by the search term that you enter in any given location. You'll get more specific diagnostic information if you sign in to your AdWords account first, but you can still use the tool without signing in.

    Why use the Ad Preview and Diagnosis tool instead of searching for your own ad on Google.co.uk?

    By performing searches that trigger your ad, you'll accumulate impressions without clicks, which can lower your click-through rate and prevent your ad from appearing as often as it should. Also, if you repeatedly look for your own ad using Google search but never click on it, you might stop seeing it entirely. That's because Google's system stops showing you ads that it thinks you aren't interested in.

  • Option 2: Make sure that your ad is enabled
    Sign into your AdWords account, click your Ads tab and look for a green circle next to your ad. Paused ads will have a "paused" sign next to them. You can change your ad from "Paused" to "Enabled" status by clicking the paused sign and selecting the green circle from the drop-down menu.

    Try it now

  • Option 3: Check your account stats to see if your ads are receiving traffic from customers. Sign into your AdWords account and click the Campaigns tab. On each tab, you'll see statistics that show detailed information about your clicks, impressions, click-through rates and much more. Remember, though, AdWords reporting isn't real-time. This means that you may not see clicks and impressions you've received in the last three hours.

    Try it now

  • Option 4: Visit the Keywords tab
    Make sure that your keywords are triggering ads. Click the speech bubble icon in the "Status" column Speech bubble to get information about whether a keyword is triggering your ads to appear.

    Try it now

  • Option 5: Troubleshoot
    Use our troubleshooter to find other reasons why you might not be able to see your ad.

Tip

It's normal for your ad to not show every time. We'll typically spread your ad views over the course of the day. Once you start to reach your daily budget, we'll slow or stop your ad delivery. If you want the ad to show more often, consider increasing your budget. Learn more about setting a budget for your campaign.

More considerations when you're trying to find your ad

There are many things that determine when and where your ad appears. Here are some of the main ones:

Targeting: Your ad will typically show only to people that you've targeted, generally meaning people who are searching for your keywords in the language and location you've selected. If you're trying to find your ad, you may not see it if your settings are different from the ones that you're targeting. For example, if you're searching from a computer in Edinburgh but your ad targets London, your ad won't appear in your search. By using the Ad Preview and Diagnosis tool, however, you can choose any location targeting settings to successfully preview your ad.

Ad approval review: While some ads may run on Google Search Network pages before being reviewed to see if they comply with our advertising policies New Window, others may not run at all until they've been reviewed. If your ad is approved, it'll begin to run and you'll see impressions in your account statistics. You can check the approval status of each ad by looking at the Status column on the Ads tab of your AdWords account.

Ad position: If your ad rank isn't high enough, your ad might not appear on the first page of Google search results. Your ad rank is determined by the quality of your ad (your Quality Score) and the maximum cost-per-click bid that you've set. Google doesn't show the same ads on each page, so your ad may appear on the second or third or subsequent page. Learn more about how ad position is determined.

Next steps

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