Add topics to ad groups

Topic targeting can help you to show your ads on multiple websites about a specific subject at the same time. You can combine topic targeting with other content targeting types (for example, placements and keywords), and your ads will target any of the selected content in your ad group to help you reach a broader audience.

How to add topics

1. In your Google Ads account, from the workspace bar at the top, select Display campaigns.
   Note: If you prefer to use the navigation panel on the left, click Change view in the top left of your Google Ads account.
2. Click the Audiences, keywords and content drop-down in the section menu.
3. Click Content.
4. In the 'Ad group' column, click the ad group that you want to edit.
5. Click the pencil icon and select Edit topics.
6. Select either Targeting (recommended) or Observation.
7. Optional: In the table, choose specific topics to narrow your targeting.
8. Click Save.

Info card

Info card is an assistive feature that helps you with contextual targeting while you create a campaign. The feature is available while you’re selecting topics to target, video lineups and placements.  

• For topics to target, an info card provides you with insights on impressions, criteria for the location and more. 
• For video lineup and placements, an info card provides you with insights on top audience and top YouTube categories.

To access the info card for a particular topic, hover the cursor over the particular topic or option that you want more information about.

Next steps

• Learn how topic targeting compares to interest category targeting.
• Find out where your ads can appear on the Display Network depending on your targeting methods.