Landing page: Definition

The webpage where people end up after they click your ad. The URL of this page is usually the same as your ad's destination or final URL.

  • For each ad, you specify a destination or final URL to determine the landing page where people are taken when they click your ad.
  • Google's policy is that your landing page and display URL (the webpage shown in your ad) must share the same domain.
  • Your landing page experience is one of several factors that helps to determine a keyword's Quality Score. The experience of a landing page is represented by such things as the usefulness and relevance of information provided on the page, ease of navigation for the user, and how many links there are on the page.

Understanding landing page experience
How to edit your URLs
About the URL upgrade

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