Average cost-per-click (Avg. CPC)

The average amount that you've been charged for a click on your ad. Average CPC is calculated by dividing the total cost of your clicks by the total number of clicks.

  • For example, if your ad receives two clicks, one costing $0.20 and one costing $0.40, your average CPC for those clicks is $0.30.
  • Average CPC is based on your actual CPCs (the actual amount you're charged for a click on your ad), which might be different than your maximum CPCs (the highest amount that you're willing to pay for a click).
  • To see your average CPC amounts, look at the "Avg. CPC" column in one of the tables within your Campaigns tab.

About CPC bidding