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Quality Score: Definition

Quality score is an estimate of the quality of your ads, keywords and landing pages. Higher quality ads can lead to lower prices and better ad positions.

  • You can see your Quality Score (reported on a 1-10 scale) and its components (expected click-through rate, ad relevance and landing page experience) in the "Keyword Analysis" field of your account.
  • The more relevant your ads and landing pages are to the user, the more likely it is that you'll see higher Quality Scores.
  • Quality Score is an aggregated estimate of your overall performance in ad auctions, and is not used at auction time to determine Ad Rank.

 

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