Quality Score: Definition
An estimate of the quality of your ads, keywords and landing page. Higher quality ads can lead to lower prices and better ad positions.
- The components of Quality Score (expected click-through rate, ad relevance and landing page experience) are determined every time your keyword matches a customer's search.
- You can get a general sense of your ad quality in the "Keyword Analysis" field of your account (reported on a 1-10 scale). You can find this by selecting the Keywords tab and clicking on the white speech bubble next to any keyword's status.
- The more relevant your ads and landing pages are to the user, the more likely it is that you'll see higher 1-10 Quality Scores and benefit from having higher quality components of your Ad Rank, like a higher position or lower CPC.