Quality Score

A measurement of how relevant your ads, keywords and landing page are to a person seeing your ad. Higher Quality Scores can lead to lower prices and better ad positions.

  • A Quality Score is calculated every time that your keyword matches a customer's search. You can get a sense of your keywords' Quality Score for the Search Network in the "Keyword Analysis" field of your account.
  • A high Quality Score means that your ads, keywords and landing page seem to be both very relevant to what a customer is searching for and also relevant to one another. The more relevant that your ads and landing pages are to the user, the higher your Quality Score. You can review the factors that affect your Quality Score (expected click-through rate, ad relevance, and landing page experience) by selecting the Keywords tab and clicking on the white speech bubble Ad disapproval bubble next to any keyword's status.
  • Your Quality Scores will affect your ad position on the page as well as your prices.
  • Quality Score is evaluated depending on where your ad appears, meaning that you have a different Quality Score on Search and Display Network sites, as well as a slightly different formula for mobile devices.

Quality Score



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