Quality Score: Definition
Quality score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.
- You can see your Quality Score (reported on a 1-10 scale) and its components (expected clickthrough rate, ad relevance, and landing page experience) in the "Keyword Analysis" field of your account.
- The more relevant your ads and landing pages are to the user, the more likely it is that you'll see higher Quality Scores.
- Quality Score is an aggregated estimate of your overall performance in ad auctions, and is not used at auction time to determine Ad Rank.