Quality Score: Definition

An estimate of the quality of your ads, keywords, and landing page. Higher quality ads can lead to lower prices and better ad positions.

  • The components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience) are determined every time your keyword matches a customer's search.
  • You can get a general sense of your ad quality in the "Keyword Analysis" field of your account (reported on a 1-10 scale). You can find this by selecting the Keywords tab and clicking on the white speech bubble Ad disapproval bubble next to any keyword's status.
  • The more relevant your ads and landing pages are to the user, the more likely it is that you'll see higher 1-10 Quality Scores and benefit from having higher quality components of your Ad Rank, like a higher position or lower CPC.

Quality Score

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