Quality Score: Definition
An estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.
- You can see your Quality Score (reported on a 1-10 scale) and its components (expected clickthrough rate, ad relevance, and landing page experience) in the "Keyword Analysis" field of your account. To find this, click the Keywords tab and then click the white speech bubble next to any keyword's status.
- The more relevant your ads and landing pages are to the user, the more likely it is that you'll see higher Quality Scores.
- Quality Score is an aggregated estimate of your overall performance in ad auctions, and is not used at auction time to determine Ad Rank. Learn more