First page bid estimate
An estimate of the bid you likely need to set in order for your ad to be shown on the first page of search results.
- This estimate approximates what cost-per-click (CPC) bid is typically needed for your ad to show on the first page when a search query exactly matches your keyword. Your ad can still appear if your bid does not meet this estimate, but it's more likely not to appear on the first page of search results.
- For each keyword, the estimate is based on the keyword's Quality Score and current advertiser competition. If your first page bid estimate is very high, it may mean that your keyword's Quality Score is poor and could possibly be improved.
- To see first page bid estimates for your keywords, find the "Est. first page bid" column in your keywords table.
- The estimate is not a guarantee -- even if your bid meets the first page bid estimate, there is always a chance that your ad will not appear on the first page. Use the estimate to help make bidding decisions that are right for you.