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AdWords Help
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  • Setup and basics
    • Your guide to AdWords
    • AdWords basics
    • Create ads and campaigns
    • Choose where and when ads appear
    • Find out if your ad is running
    • Account administration and security
    • Glossary
    • Local Services ads
  • Manage ads
    • Ads and approvals
    • Campaign settings
    • Budgets and bids
    • Keywords
    • Reach your audience
    • Target placements and topics
    • Multiple or large accounts
  • Measure results
    • Connect your goals to data
    • Find and run reports
    • Understanding your data
    • Track sales and other conversions
    • Google Analytics and AdWords
    • Common reporting issues
  • Billing
    • Payment methods and settings
    • Basic billing tasks
    • Promotions and coupons
    • Refunds and adjustments
    • Taxes
    • Issues with payments and charges
  • Learn
    • Your guide to AdWords
    • Academy for Ads
    • New AdWords features
    • Account walk-throughs

Welcome to the AdWords Help Center

Setup and basics

Your guide to AdWords
AdWords basics
Create ads and campaigns
Choose where and when ads appear
Find out if your ad is running
Account administration and security
Glossary
Analyze message reporting data
Local Services ads

Manage ads

Ads and approvals
Campaign settings
Budgets and bids
Keywords
Reach your audience
Target placements and topics
Multiple or large accounts
About automatic updates to Gmail campaigns

Measure results

Connect your goals to data
Find and run reports
Understanding your data
Track sales and other conversions
Google Analytics and AdWords
Common reporting issues

Billing

Payment methods and settings
Basic billing tasks
Promotions and coupons
Refunds and adjustments
Taxes
Issues with payments and charges

Learn

Your guide to AdWords
Academy for Ads
New AdWords features
Account walk-throughs
The new AdWords experience video playlist

Get started with AdWords video tutorials

  • The new AdWords experience

    Watch the video playlist

  • Start and manage a successful AdWords account

    Watch the video playlist

Grow your skills with AdWords education

  • Your guide to AdWords

    Start off right with our step-by-step guides.

  • Google Best Practices

    Learn Google's official best practices to help you get the most out of AdWords.

AdWords policies and known issues

  • AdWords Policy Center

    See the policy requirements for your ads, sites, and keywords.

Other resources

  • green_arrow
    Tour your account

    We'll show you the five key things all new advertisers should know.

  • Meet the AdWords Experts

    Get to know the AdWords Top Contributors, then ask them a question on the AdWords Community.

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