Verify your business operations

Required knowledge: Business operations and advertising practices of this account

Must be completed: Within 30 days of the first notification

To ensure a safe, trustworthy ad experience for all, Google requires that some advertisers verify their business operations. This helps us learn more about your:

Business
Products and/or services you offer
Relationships with other businesses

To keep running ads, you must complete business operations verification within 30 days of being asked to verify.

You may need to upload documentation. Feel free to hide or edit out any sensitive information. There's no need to upload a single document multiple times.

The information you provide will be used to verify your Google Ads account (customer ID) and is governed by our privacy policy.

Learn more about Google's privacy policy

Any personal identifying information included in documents you provide will be reviewed as part of this process, but will not be stored once the review is complete, according to our data retention policies.

* Required field

Part 1 - About the advertiser

1. The following questions are about your Google Ads account (customer ID)* (Please provide the customer ID if it’s not shown below.) *

2. And the associated website (Please provide the website if it’s not shown below.)

For the rest of this form, we’ll refer to the Google Ads account as “this Ads account”

3. Is the website listed in question 2 still used with this Ads account? *

Why isn’t this website used with this Ads account?

Why was the website retired?

Please explain:

What’s the right website?

What website do you link to in your campaigns?

4. Which of the following best reflects your use of Ads: *

Who pays for the Google Ads account?

Provide the legal name of the business advertised through the Google Ads account.

The name you enter:

Will be used in ad disclosures accessible from ads run by this account
Must exactly match the name shown on documentation you provide
Must follow the advertiser name requirements

Where is this business registered?

Upload the documents listed in country requirements. You can also upload any additional documents that support your selections above. Learn how we keep your information private in Google's Privacy Policy.

Please submit documents in PDF, JPG, JPEG or PNG formats.

Name of the individual who pays for the Google ads account.

The name you enter:

Will be used in ad disclosures accessible from ads run by this account

2. Must follow the advertiser name requirements

Where is the individual who pays for the Google Ads account registered or located?

5. Is there another business that manages campaigns or campaign creation?

Please provide the name of the business that manages the Google Ads campaigns, their website, and a description of the relationship.

Upload any documents that support your selections above. Learn how we keep your information private in Google's Privacy Policy

Examples: Service agreements, invoices connecting both parties, government correspondence, email correspondence, or other business correspondence.

Please submit documents in PDF, JPG, JPEG or PNG formats.

Part 2: About you

6. Your name:

7. Your company name *

8. Your company’s street address *

9. Your company’s city *

10. Your company’s Zip / Postal Code *

11. Email address you sign in to Google Ads with *

Part 3: About the advertiser’s business model and partnerships

The following questions are about the company or individual advertised and their website

12. Please describe the company's type of business. *

Example descriptions (non-exhaustive):

We’re an authorized insurance agent, and sell insurance policies through “Brand X Insurance”
Our site is an online store that allows people to buy retail products from home.
We qualify leads for home loans through authorized banks.

13. Please describe the company's business model. *

Make sure to describe the:

Type of business
What the business does
Who its customers are

14. Who are your customers / target audience? (Please describe both, if they’re different.) *

Examples:

Our target audience is web developers, but many designers have adopted our tools as well
We make children’s toys, but obviously, it’s the parents who are our real customers
Our ads target people looking for insurance. We pass these leads to various insurance companies which are our customers.

15. Please describe how your company interacts with your target audience. *

Examples:

We provide direct support through chat, email, or phone support.
We’re a portal that allows the audience to contact businesses listed on our website. The audience doesn’t interact with us.

16. Considering your answers above, select the business type that best reflects the company. *

Does a third party deliver your goods / services for you?

Please explain:

Please provide the name of the third party and their website.

Upload any documents that support your selections above. Learn how we keep your information private in Google's Privacy Policy. *

Examples: Service agreements, invoices connecting both parties, government correspondence, email correspondence, or other business correspondence.

Please submit documents in PDF, JPG, JPEG or PNG formats.

Who delivers the goods and services you advertise?

Please explain:

Upload any documents that support your selections above. Learn how we keep your information private in Google's Privacy Policy.

Examples: Service agreements, invoices connecting both parties, government correspondence, email correspondence, or other business correspondence.

Please submit documents in PDF, JPG, JPEG or PNG formats.

Which of the following models best describe your business.

Please explain:

Upload any documents that support your selections above. Learn how we keep your information private in Google's Privacy Policy

Examples: Service agreements, invoices connecting both parties, government correspondence, email correspondence, or other business correspondence.

Please submit documents in PDF, JPG, JPEG or PNG formats.

Please specify which of the following models best describe your business.

Please explain:

Please provide the name of the affiliate and their website.

Upload any documents that support your selections above. Learn how we keep your information private in Google's Privacy Policy.

Examples: Service agreements, invoices connecting both parties, government correspondence, email correspondence, or other business correspondence.

Please submit documents in PDF, JPG, JPEG or PNG formats.

Upload any documents that support your selections above. Learn how we keep your information private in Google's Privacy Policy.

Examples: Service agreements, invoices connecting both parties, government correspondence, email correspondence, or other business correspondence.

Please submit documents in PDF, JPG, JPEG or PNG formats.

Do you provide the products / services listed on the website?

Are any other business relationships required to provide the branding / services / products on the website?

Who provides the products / services on the website?

Please explain how the products / services are provided:

Who does provide the products / services on the website?

Please explain how you’re able to use the branding for the goods or services:

Upload any documents that support your selections above. Learn how we keep your information private in Google's Privacy Policy.

Examples: Service agreements, invoices connecting both parties, government correspondence, email correspondence, or other business correspondence.

Please submit documents in PDF, JPG, JPEG or PNG formats.

17. Are any other relationships required to provide the goods and services advertised using Google, or shown on the website, such as a parent company or provider? *

If the only other companies involved are materials or shipping providers, please answer “No.”

Please provide a

Business name
Website
Description of your company’s relationship with these other parties

Please explain

Upload any documents that support your selections above. Learn how we keep your information private in Google's Privacy Policy. *

Examples: Service agreements, invoices connecting both parties, government correspondence, email correspondence, or other business correspondence.

Please submit documents in PDF, JPG, JPEG or PNG formats.

Upload any documents that support your selections above. Learn how we keep your information private in Google's Privacy Policy.

Examples: Service agreements, invoices connecting both parties, government correspondence, email correspondence, or other business correspondence.

Please submit documents in PDF, JPG, JPEG or PNG formats.

18. Does the company provide paid marketing, paid advertising, or paid lead generation services? In other words, could your company be considered an advertising agency, or an affiliate? *

Please provide a:

Business name
Website

Description of your relationship to the company you promote through this account:

Does an external marketing or advertising agency sign in to your Google Ads account?

Note: In-house creative teams don’t count.

Please provide a:

Business name
Website
Description of your relationship to the marketing or advertising company that manages this account:

Are there any other parties that manage the advertising content of the account?

Please describe your company’s relationship to the managers of ad content and how they use your Google Ads account (customer ID)

Please provide documentation that illustrates or explains your relationship with the businesses listed above.

Examples: Service agreements, email correspondence, or other business correspondence.

Note: Feel free to hide or edit out any proprietary or personal information. Learn how we keep your information private in Google's Privacy Policy.

Please submit documents in PDF, JPG, JPEG or PNG formats.

Part 4: Body Questions

19. Describe how the target audience receives the goods or services promoted in your ads. *

20. Who creates ad content for this Ads account , including its ads, targeting, and keywords?

Please provide a:

Business name
Website

Description of your relationship to the creators of the ad content.

Upload any documents that support your selections above. Learn how we keep your information private in Google's Privacy Policy. *

Examples: Service agreements, invoices connecting both parties, government correspondence, email correspondence, or other business correspondence.

Please submit documents in PDF, JPG, JPEG or PNG formats.

21. Who creates the content of your website?

Please provide a:

Business name
Website

Description of your relationship to the creators of the website content

Upload any documents that support your selections above. Learn how we keep your information private in Google's Privacy Policy. *

Examples: Service agreements, invoices connecting both parties, government correspondence, email correspondence, or other business correspondence.

Please submit documents in PDF, JPG, JPEG or PNG formats.

22. Who would a customer hold responsible for non-fulfillment of goods or services advertised through Google?

Please provide a:

Business name
Website
Description of your company’s relationship to the company responsible for fulfillment of goods or services

Upload any documents that support your selections above. Learn how we keep your information private in Google's Privacy Policy. *

Examples: Service agreements, invoices connecting both parties, government correspondence, email correspondence, or other business correspondence.

Please submit documents in PDF, JPG, JPEG or PNG formats.

23. Do any other parties sign in to the Ads account? *

Please provide a:

Business name
Website
Description of your company’s relationship to all other parties that sign in to the Ads account

How do these parties use the Ads account?

Upload any documents that support your selections above. Learn how we keep your information private in Google's Privacy Policy *

Examples: Service agreements, invoices connecting both parties, government correspondence, email correspondence, or other business correspondence.

Please submit documents in PDF, JPG, JPEG or PNG formats.

Please explain:

24. Are any other relationships required to provide the branding used in ads or shown on the website? This includes, but isn’t limited to, logos or names of products, franchising rights, or authorized dealer relationships. *

Please provide a:

Business name
Website

Description of your company’s relationship to the brands advertised through Google.

Upload any documents that support your selections above. Learn how we keep your information private in Google's Privacy Policy. *

Examples: Service agreements, invoices connecting both parties, government correspondence, email correspondence, or other business correspondence.

Please submit documents in PDF, JPG, JPEG or PNG formats.

Please explain:

25. Who pays for the Google Ads account? *

26. Is your company required to have any of the following types of licenses or certifications to provide the products or services you advertise?

Government license or regulatory authority

What’s the specific license / certification and its reference or ID number?

Who holds this license or certification?

Please attach the license or certification. Learn more about country requirements.

Note: Feel free to hide or edit out any proprietary or personal information. Learn how we keep your information private in Google's Privacy Policy.

Please submit documents in PDF, JPG, JPEG or PNG formats.

Professional license

What’s the specific license / certification and its reference or ID number?

Who holds this license or certification?

Please attach the license or certification. Learn more about country requirements.

Note: Feel free to hide or edit out any proprietary or personal information. Learn how we keep your information private in Google's Privacy Policy.

Please submit documents in PDF, JPG, JPEG or PNG formats.

Vendor license

What’s the specific license / certification and its reference or ID number?

Who holds this license or certification?

Please attach the license or certification. Learn more about country requirements.

Note: Feel free to hide or edit out any proprietary or personal information. Learn how we keep your information private in Google's Privacy Policy.

Please submit documents in PDF, JPG, JPEG or PNG formats.

Who holds this license or certification?

Please provide a:

Business name
Website

Description of your company’s relationship to the license / certification holder

Please explain the license / certification required to provide the products / services.

Who holds this license or certification?

27. How does your company protect its current and potential customers' personal information?

Please include a link to your privacy policy.

28. Attach any additional documents that support the claims made above. Additional documentation may include, but is not limited to:

Business registration
Licensing
Certifications
Proof of all relationships
Other documents related to business operations and advertising practices

Note: Feel free to hide or edit out any proprietary or personal information.

Documents that meet multiple criteria do not need to be submitted more than once.

Learn how we keep your information private in Google's Privacy Policy.

Please submit documents in PDF, JPG, JPEG or PNG formats.

Part 5 - Closing Questions

29. Do you have any other comments or information that may be important?

Thanks for completing the form — we know it's extensive. As a reminder, the information you've provided will be used to verify your Google Ads account (ID) and is governed by our privacy policy.

For that reason, please take a moment to reread your answers and clarify as needed before you submit.

Please allow 5 to 7 business days for our team to review your responses. We’ll email your account admins if we need any additional information, and to share the results of your verification.

Verify your business operations

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