High fat salt sugar food and beverage self-declaration

Google requires advertisers to self-declare ads containing food and/or beverage products that are high in fat, salt and/or sugar (HFSS). This self-declaration is required for all ad formats and extensions. With the information you provide, all the creatives within the account will be subject to HFSS food and beverage policy restrictions. Learn more about Google’s HFSS food and beverage advertising policy.

Important note

Google will process your application and change serving restrictions of accounts in bulk once a month (the first week of every month). Google will send you an email notification about your self-declaration status once your account is changed. Until you receive this notification, the high fat salt sugar food and beverage policy restrictions will not apply to your account.

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If you are an agency or someone who manages multiple Google Ads accounts, please do not enter the Customer ID for your Google Ads Manager Account. Please enter the Customer ID for the individual account. Learn how to find your Google Ads customer ID.

Please use the format xxx-xxx-xxxx

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