Update to Account pausing for Advertiser identity verification (September 2020)

Google provides translated versions of our Help Center as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

 

In September 2020, we will be updating the Advertiser identity verification policy with an additional requirement for certain advertisers to ensure our users understand who is providing the advertised services or products on Google Ads.

We may pause advertiser accounts immediately and require them to complete Advertiser identity verification, if we suspect they violate certain Google Ads policies, including Misrepresentation or Unidentified business. Accounts will remain paused until the verification program is completed. Once completed, any ads that are policy compliant will be able to serve.

 

(Posted July 2020)

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