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We take user safety very seriously, so advertiser actions that put our users, Google or our partners at risk, or failing to complete required verification programs can lead to account pausing.
Advertisers whose accounts are paused will receive an in-account notification. Keep in mind:
- Paused accounts can't run any ads. If your account has been paused, you can still access your paused account and any associated reports.
- Accounts related to the paused account (for example, accounts using the same payment method) may be paused.
- Merchant Center accounts linked to paused Google Ads accounts may be paused.
- Any new accounts that you try to create may be paused.
Why we pause accounts
Google Ads policies and Terms & Conditions are designed to help create a safe and positive experience for users and advertisers. Accounts may be paused if they don't complete verification programs required by our Google Ads policies, or if investigation is required to ensure that there are no violations of these policies or the Terms & Conditions. Review the sections below to learn more.
Pausing due to advertiser verification not completed
Advertisers required to complete the advertiser verification program will be notified by an in-account notification and email notification. Your account may be paused if you fail to complete the verification program for one of the below reasons.
Failure to complete verification within specified time frame
Your account will be paused if you don't submit documentation within the 30-day notice period, or complete the verification within 30 days.
If you submit documentation or complet the advertiser verification program, within the 30-day timeframe, your account will be unpaused once Google has completed a review of your application and successfully verified your account.
If you haven't submitted documentation, start the verification program again via the link in the email notification. Requirements for completing the advertiser verification program can be found in our policy. Once successfully completed, you'll be able to serve ads.
Multiple failed attempts to complete verification
If you try to complete the verification program unsuccessfully through excessive failed attempts, your account will be paused. Requirements for completing the advertiser verification program can be found in our policy.
If you believe that this is an error or if you need further assistance, contact us to appeal the decision. Most appeals are reviewed within 5-7 working days, though some can take longer if they need a more complex review.
Pausing due to business operations verification
If you are required to complete the business operations verification program, you will be notified by an in-account notification and email notification. Your account may be paused if the your business model is unclear and we suspect that your advertising or business practices may cause physical or monetary harm to users. When the verification form is completed, reviewed by Google, and deemed to meet the requirements of the verification program, you will be able to resume serving ads as long as they comply with our Google Ads policies.
Temporary pausing for account investigation
How to request a refund
If your account was paused, and you qualify for a refund, you can always cancel your account and request a refund.