In June, Google will update the requirements for the Business Operations Verification program. Advertisers who are required to complete the program will be notified and given 21 days to submit the verification form, instead of 30 days. Failure to fully complete the verification program will result in account suspension with a 7 day notice period issued to the advertiser.
Advertisers whose accounts were suspended due to a violation of our Google Ads policies may also be requested to undergo business operations verification as a part of the account suspension appeals and remediation process.
(Posted May 2020)