Update to Political content policy (January 2020)


On 31 January 2020, Google will update the Political content policy for the United Kingdom (UK). This will include the following changes:

  • Election ads in the UK are ads that feature a political party, a current elected officeholder, or candidate for the UK Parliament, or a referendum question up for vote, a referendum campaign group, or a call to vote related to a national referendum or regional referendum on sovereignty.
  • All advertisers running election ads in the UK must be verified by Google. More information about verification for the UK will be published on 31 January 2020.

(Posted January 2020)

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