Update to Political ads targeting policies (January 2020)

Google provides translated versions of our Help Centre, though they are not meant to change the content of our policies. The English version is the official language that we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.


The Political content policy will be updated to reflect which targeting options may be used with election ads for verified advertisers. We’ll begin enforcing this change for election ads in the UK within a week, in the EU by the end of the year, and in the rest of the world where advertiser verification is required to run election ads starting on 6 January 2020. 

On 6 January 2020, we’ll also update the Political affiliation in personalised ads policy to deprecate the country-specific United States policy, resulting in the global prohibition of political affiliation in personalised ads.

(Posted 20 November 2019)

Was this helpful?

How can we improve it?
Clear search
Close search
Google apps
Main menu