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In December, Google will update the Political content policy to disallow political advertising in Singapore on Google platforms.
Political ads in Singapore are ads that:
- promote the interests of a political party or other group of persons organised in Singapore for political objects;
- influence, or to seek to influence, the outcome of an election to the office of President, a general election of Members of Parliament, a by-election of any Member of Parliament or a referendum;
- influence, or to seek to influence, public opinion on a matter which in Singapore is a matter of public interest or public controversy, with key examples being those relating to race or religion; or
- bring about, or to seek to bring about, changes of the law in the whole or a part of Singapore, or to otherwise influence, or to seek to influence, the legislative process or outcome in Singapore.
Google will begin enforcing this policy update on 2 December 2019. Notifications will be sent to the affected advertisers.
Posted November 2019