About debt services certification

Advertisers who promote debt services (debt settlement and debt management plans) are allowed to advertise through Google Ads in select countries, but they must be certified by Google.

This certification is required for all ad formats and extensions.

Application for certification for debt services is available here.

Australia
Product Allowed? Details
Debt services Allowed with limitations

Google allows ads promoting debt services as long as the advertiser and provider of these services is appropriately authorized; i.e., is either a debt agreement administrator registered with the Australian Financial Security Authority or holds an Australian credit license.

Advertisers must also be certified with Google.

Japan
Product Allowed? Details
Debt services Allowed with limitations

Google allows ads promoting debt services as long as the advertiser and provider of these services is a licensed attorney (bengoshi) or certified judicial scrivener (shiho-shoshi).

Advertisers must also be certified with Google.

South Africa
Product Allowed? Details
Debt services Allowed with limitations

Google allows ads promoting debt services as long as the advertiser and provider of these services is a debt counsellor registered with the National Credit Regulator.

Advertisers must also be certified with Google.

South Korea
Product Allowed? Details
Debt services Allowed with limitations

Google allows ads promoting debt services as long as the advertiser and provider of these services is a lawyer or a law firm licensed to practice in South Korea.

Advertisers must also be certified with Google.

Spain
Product Allowed? Details
Debt services Allowed with limitations

Google allows ads promoting debt services as long as the advertiser and provider of these services is a bankruptcy mediator registered by the Ministry of Justice.

Advertisers must also be certified with Google.

United Kingdom
Product Allowed? Details
Debt services Allowed with limitations

Google allows ads promoting debt services as long as the advertiser and provider of these services is appropriately authorized, i.e., is either (1) a licensed insolvency practitioner regulated by a Recognised Professional Body or (2) authorized by the Financial Conduct Authority to carry on debt adjusting and debt counseling and to hold client money.

Advertisers must also be certified with Google.

United States
Product Allowed? Details
Debt services Allowed with limitations

Google allows ads promoting debt services only if the advertiser and provider of these services is an approved non-profit budget and credit counseling agency, as defined by 11 U.S. Code § 111.

Advertisers must also be certified with Google.

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