Restricted ad formats and features

There are multiple factors that determine access to advanced ad formats and features on Google Ads. Certain advertising formats and features are not available to all advertisers until you have met the specific requirements, or have been certified to use them.

Certification may include providing documentation, such as supporting licenses and identification documentation to confirm that you are authorized to have access to the product features, or that you have demonstrated a sustained history of policy compliance for some time. All ad formats and features are also subject to the standard Google Ads policies.

The following ad formats are restricted unless your account meets the relevant requirements. 

HTML5 ads

Requirements for using HTML5 ads

You should be able to gain access to HTML5 ads in your Google Ads account once your account has generated sufficient history on our platform and has met the following requirements:

  • Account has been open for more than 90 days.
  • Account has more than USD 9,000 total lifetime spend.
  • Account has a good history of policy compliance.

Keep in mind, that meeting the requirements above doesn’t always guarantee access to HTML5 ads.

If HTML5 ads are unavailable in your account, you can apply for access via this form. Before you submit your application, make sure that your account meets the eligibility criteria listed below. You will receive an email notification with a status update within 7 business days of your application submission.

  • Account has a good history of policy compliance.
  • Account has a good payment history.
  • Account has more than USD 1,000 total lifetime spend.

To maintain continued access to HTML5 ads, please make sure that you do not violate our policies and sustain a good history of policy compliance.

In the meantime, you can use other options like uploaded AMPHTML ads or responsive display ads.

Make sure you follow the correct display ads specifications.

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