Discovery ad format requirements

Discovery ad campaigns enable advertisers to deliver rich, personalised ad experiences to people who are ready to discover and engage with their brands – all through a single Google Ads campaign. Discovery campaigns must adhere to Google Ads Policy guidelines and Personalised advertising guidelines.

Additionally, Discovery ads must meet the requirements below. 

Call-to-action element in image

The following is not allowed:

Images that include call-to-action elements like clickable text or buttons, or elements that mimic them, even if they’re not clickable.

If you can’t edit the image to meet these requirements, upload a different image that complies with the policy. Please also ensure that your images meet our guidelines for Discovery campaigns. You can also learn more about fixing disapproved ads or extensions.

Related policies and common disapprovals

The following Google Ads policies are especially relevant to Discovery ads and are often associated with disapprovals. Learn about what happens if you violate our policies.

Misleading content

All information should be accurate and descriptive of what you’re advertising. For example, ads that mislead or trick the user into interacting with them are not allowed. See the Misleading content policy for more information.

Image Quality

All images used in advertising must meet certain quality standards. The image layout must conform to Google Ads standards and the image itself can’t be blurry. See the Image quality policy for more information.

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