Image quality requirements

Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

In order to provide a good user experience, Google requires that all images used in ad formats such as Gallery ads meet high quality standards. All images used in your ads must comply with the requirements below, and the image quality requirements in the Editorial policy.

Image is not static

The following is not allowed:

 Moving images or gif images

Photoshopped background

The following is not allowed:

Images with photoshopped backgrounds that weren’t a part of the original photographic image

Logo overlay in image

The following is not allowed:

Images with logos that have been overlaid on top of the original photographic image

Note: A logo that shows because it was a part of the original photographic image (for example, a car’s make as captured on the original image of a car, or a credit card brand name that appears on the original image of the credit card) is acceptable.

Text overlay in image

The following is not allowed:

Images with text that have been overlaid on top of the original photographic image

Note: Text that shows because it was a part of the original photographic image (for example, a product name as captured on the original product image) is acceptable.

Image is a collage

The following is not allowed:

Images that are a combination of different images assembled together

Repetitive image

The following is not allowed:

Images that are identical to other images in the same ad, or very similar to other images in the same ad, with only minor differences

Learn how to fix a disapproved ad.