Dynamic search ad requirements

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Dynamic search ads automatically generate ads and keywords for a campaign based on the content of a landing page. Dynamic search ads are subject to the standard Google Ads policies. See below for information about AdWords policy issues that are commonly associated with this format.

Duplicate URLs in page feed

The following is not allowed:

Duplicate webpage URLs in your page feed are not allowed. Make sure that your page feed contains only unique URLs.

Related policies and common disapprovals

Trademarks

Google may remove ads or assets in response to trademark owner complaints. Advertisers are responsible for proper trademark use in their ad text, assets, and business information. See the Trademarks policy for more information.

Destination not working

Google may remove ads or assets in response to trademark owner complaints. Advertisers are responsible for proper trademark use in their ad text, assets, and business information. See the Trademarks policy for more information.

All URLs must lead to destination webpages that are set up correctly and work properly. See the Destination not working policy for more information.

Editorial

Google may remove ads or assets in response to trademark owner complaints. Advertisers are responsible for proper trademark use in their ad text, assets, and business information. See the Trademarks policy for more information.

The standard requirements for clarity, correct spelling, and use of capitalization and symbols apply to all ads. Refer to the Editorial policy for more information.