Krav på utbudsinformation

För att underlätta för våra användare tillhandahåller Google översatta versioner av vårt hjälpcenter. Sådana versioner är dock inte avsedda att förändra innehållet i våra policyer. Den engelskspråkiga versionen är den officiella version vi använder för att tillämpa våra policyer. Om du vill läsa den här artikeln på ett annat språk kan du använda rullgardinsmenyn längst ned på sidan.

Med webbplatsinformation kan annonsörerna beskriva funktioner för en specifik produkt eller beskriva produktsortimentet eller tjänsterna som företaget erbjuder. Standardpolicyerna för Google Ads och kraven nedan gäller för webbplatsinformation.

Punctuation and symbols in structured snippets

The following is not allowed:

Punctuation and symbols in snippet text that serve no purpose other than to draw attention to the ad

Examples: Exclamation marks, punctuation at the beginning of the text, adding a ► symbol, emoticons

Läs om hur du åtgärdar en avvisad annons eller tillgång.

Structured snippet repetition

The following is not allowed:

Snippet text values that repeat in the same header or across different headers

Läs om hur du åtgärdar en avvisad annons eller tillgång.

Multiple items in value

The following is not allowed:

Entering more than one item in each value

Examples: Adding a comma-separated list into one value field, putting two related items in one value field

Note: Add a new value field for every item you want to include in the asset. Google Ads will automatically separate them with commas.

Läs om hur du åtgärdar en avvisad annons eller tillgång.

Promotional text in value

The following is not allowed:

Promotional text in snippet values

Examples: “Sale” or “Free shipping”

Läs om hur du åtgärdar en avvisad annons eller tillgång.

Amenities in structured snippets

The following is not allowed in the Amenities header:

Values that do not list useful features or facilities of a building or place

Examples

Allowed	Not allowed
Amenities: Ski Storage, Swimming Pool, Restaurant Amenities: Wi-Fi, Breakfast, Pool, Gym, Spa	Amenities: Rated most comfortable, 100% satisfaction guarantee

Läs om hur du åtgärdar en avvisad annons eller tillgång.

Brands in structured snippets

The following is not allowed in the Brands header:

Values that are not actual brands offered by the advertiser

Description of number of brands offered by the advertiser

Examples

Allowed	Not allowed
Brands: Nest, Nexus, Chromebook	Brands: Over 200 Brand names, Save on Brand names Brands: Cheap Nest, New Nexus phones, Exclusive Chromecasts

Läs om hur du åtgärdar en avvisad annons eller tillgång.

Courses in structured snippets

The following is not allowed in the Courses header:

Values that do not list specific classes educational providers offer, or that promote entire degree programs

Examples

Allowed	Not allowed
Courses: Linear Algebra, Creative Writing, Data Structures	Courses: MBA, M.Ed, BS

Läs om hur du åtgärdar en avvisad annons eller tillgång.

Degree programs in structured snippets

The following is not allowed in the Degree programs header:

Values that are not courses of study at online or traditional educational institutions

Course duration or other additional information about the course

Examples

Allowed	Not allowed
Degree programs: Accounting, Biology, Psychology	Degree programs: 2 year, 4 year, masters, associates

Läs om hur du åtgärdar en avvisad annons eller tillgång.

Destinations in structured snippets

The following is not allowed in the Destinations header:

Values that are not names of cities, states, countries, continents, places of interest, cultural and heritage sites, or tourist attractions

Examples

Allowed	Not allowed
Destinations: Las Vegas, New York, Tokyo, Rome, Cancun, Paris	Destinations: Hotels in 200 cities, Visit Paris
Destinations: Taj Mahal, Red Fort, Qutb Minar	Destinations: Taj Mahal tour package, Visit New Delhi

Läs om hur du åtgärdar en avvisad annons eller tillgång.

Featured hotels in structured snippets

The following is not allowed in the Featured hotels header:

Values that are not hotel names for which the advertiser is offering booking services

Examples

Allowed	Not allowed
Featured hotels: Luxury Inn, Alpine Lodge, Lakeside Hotel	Featured hotels: 10% off Alpine Lodge, Lowest rate on Lakeside Hotel

Läs om hur du åtgärdar en avvisad annons eller tillgång.

Insurance coverage in structured snippets

The following is not allowed in the Insurance coverage header:

Values that are not specific types of insurance coverage

Examples

Allowed	Not allowed
Coverage: Liability, Collision, Comprehensive Coverage: Term life, whole life, universal life	Coverage: Quotes for all coverages, Save now

Läs om hur du åtgärdar en avvisad annons eller tillgång.

Models in structured snippets

The following is not allowed in the Models header:

Values that are not specific models of a product or a range of models

Names of manufacturers, stores, or dealerships

Model year, specs, price, condition, or other descriptions

Examples

Allowed	Not allowed
Models: Corolla, Camry, Prius Models: Corolla L, Corolla LE, Corolla Premium, Corolla LE Plus	Models: 2016 models in stock, Deals on 2015 models Models: Toyota, Honda, Ford, Chevy Models:Corolla 2014, Camry 2016, Avalon 2014
Models: Nexus 5x, Nexus 6P, Pixel, Pixel XL	Models: Great deals on Pixel, Buy Pixel Now Models: Pixel 5.0 inches display, 143 grams, 32 or 128 GB

Läs om hur du åtgärdar en avvisad annons eller tillgång.

Neighborhoods in structured snippets

The following is not allowed in the Neighborhoods header:

Values that are not sub-regions or districts within a city

Names of cities, countries, or apartment buildings

Examples

Allowed	Not allowed
Neighborhoods: Downtown, Hayes Valley, Mission, Excelsior Neighborhoods: Westminster, Camden, King’s Cross	Neighborhoods: San Francisco, Oakland Neighborhoods: SOMA apartments, North Beach apartments, Pac Heights homes

Läs om hur du åtgärdar en avvisad annons eller tillgång.

Service catalog in structured snippets

The following is not allowed in the Service catalog header:

Values that are not specific offerings of a service provider, meaning services performed in exchange for money

Values that list features of a product

Examples

Allowed	Not allowed
Services: Oil change, Smog check, tire alignment Services: Packing, Auto transport, Storage, Debris pickup	Services: Reviews, Quotes, Rankings Services: Top rates, Compare 5 credit cards

Läs om hur du åtgärdar en avvisad annons eller tillgång.

Shows in structured snippets

The following is not allowed in the Shows header:

Values that are not names of performances or actual TV shows

Information regarding the show, time, or description of a show or venue

Examples

Allowed	Not allowed
Shows: The Voyage, Knights, American Dancer	Shows: At 10am, 2pm, & 5pm, Tickets required

Läs om hur du åtgärdar en avvisad annons eller tillgång.

Styles in structured snippets

The following is not allowed in the Styles header:

Values that are not variations of a fairly specific category

Note: Don’t confuse the category with the styles that fall within that category. For example, "cocktail" and "strapless" are styles of dresses, but "dresses" itself is a category and should not be submitted as a style.

Examples

Allowed	Not allowed
Styles: Wingback, Button Tufted, French Country, Swivel, Nailhead, Scalloped Styles: Flatweave, Jute, Striped, Shag, Solid, Geometric	Styles: Performance Apparel, Yoga Apparel, Running Gear, Athletic Jackets Styles: Mailbox Posts, Cluster Mailboxes, Lockable Mailboxes Styles: Lingerie, Lace Dresses, Two Piece Sets

Läs om hur du åtgärdar en avvisad annons eller tillgång.

Types in structured snippets

The following is not allowed in the Types header:

Values that are not variations of a product category

Examples

Allowed	Not allowed
Types: Pendant lamps, Ceiling lights, Wall lamps Types: LED, Incandescent, Halogen, Fluorescent, Metal Halide	Types: Red, Blue, Green

Läs om hur du åtgärdar en avvisad annons eller tillgång.

Related policies and common disapprovals

The following AdWords policies are especially relevant to structured snippets and are often associated with disapprovals. Läs om vad som händer om du bryter mot våra policyer.

Repetition

To maintain a professional appearance in ads, we don’t allow excessive or gimmicky repetition of words or phrases. See the Repetition policy for more information. Note that this is slightly different than the Structured snippet repetition policy above and applies to any ad text that is repeated in your snippet text.

Varumärken

Google kan komma att ta bort annonser och tillgångar vid klagomål från varumärkesägare. Annonsörerna ansvarar själva för att användningen av varumärken är korrekt i annonstext, tillgångar och företagsinformation. Mer information finns i varumärkespolicyn.