Google provides translated versions of our Help Centre as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.
Callout extensions allow ads to include additional information about a business or its products and services. Callout extensions are subject to the standard Google Ads policies and the requirements below.
Punctuation and symbols in callout extensions
The following is not allowed:
Punctuation and symbols in callout text that serve no purpose other than to draw attention to the ad
Examples: Exclamation marks, punctuation at the beginning of the text, adding a ► symbol
Punctuation and symbols in callout text that serve no purpose other than to draw attention to the ad
Learn how to fix a disapproved ad or extension.
Related policies and common disapprovals
The following Google Ads policies are especially relevant to callout extensions and are often associated with disapprovals. Learn about what happens if you violate our policies.
Repetition
To maintain a professional appearance in ads, we don’t allow excessive or gimmicky repetition of words or phrases. See the Editorial policy for more information. For callout extensions, this means that the text can’t repeat within a callout or from other callouts, ad text or sitelink text within the same ad group, campaign or account. For example, a callout extension would be disapproved if ad text and ad group, campaign, or account-level callouts include the text "Free delivery".Trademarks
Google may remove ads or extensions in response to trademark owner complaints. Advertisers are responsible for proper trademark use in their ad text, assets and business information. See the Trademarks policy for more information.