Requisits dels recursos de text destacat

Google proporciona versions traduïdes del nostre Centre d'ajuda per comoditat, tot i que no estan pensades per canviar el contingut de les nostres polítiques. La versió en anglès és l’idioma oficial que utilitzem per aplicar les nostres polítiques. Per veure aquest article en un altre idioma, feu servir el menú desplegable d'idioma que hi ha a la part inferior de la pàgina.

Les extensions de text destacat permeten incloure als anuncis informació addicional sobre l'empresa o sobre els productes i serveis que ofereix. Les extensions de text destacat estan subjectes a les polítiques de Google Ads estàndard i als requisits que s'indiquen a sota.

Punctuation and symbols in callouts

The following is not allowed:

Punctuation and symbols in callout text that serve no purpose other than to draw attention to the ad

Examples: Exclamation marks, punctuation at the beginning of the text, adding a ► symbol

Learn how to fix a disapproved ad.

Related policies and common disapprovals

The following Google Ads policies are especially relevant to callouts and are often associated with disapprovals. Learn about what happens if you violate our policies.

Repetition

To maintain a professional appearance in ads, we don’t allow excessive or gimmicky repetition of words or phrases. See the Repetition policy for more information.

For callouts, this means that the text can’t repeat within a callout or from other callouts, ad text, or sitelink text within the same ad group, campaign, or account. For example, a callout would be disapproved if ad text and ad group, campaign, or account-level callouts include the text "Free shipping."

Trademarks

Google may remove ads or assets in response to trademark owner complaints. Advertisers are responsible for proper trademark use in their ad text, assets, and business information. Refer to the Trademarks policy for more information.
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