Adult content

Display & Video 360 users must comply with this Google Ads policy. Visit the Display & Video 360 help center for additional restrictions.

Ads should respect user preferences and comply with legal regulations, so we don’t allow certain kinds of adult content in ads and destinations. Some kinds of adult-oriented ads and destinations are allowed if they comply with the policies below and don’t target minors, but they will only show in limited scenarios based on user search queries, user age, and local laws where the ad is being served.

Learn about what happens if you violate our policies.


Sexually explicit content

The following is not allowed:

Not allowed Text, image, audio, or video of graphic sexual acts intended to arouse

Examples: Hardcore pornography; sex acts such as genital, anal, and oral sex; masturbation; cartoon porn or hentai

Not allowed Content promoting underage, non-consensual, or other illegal sexual themes, whether simulated or real

Examples: Rape, incest, bestiality, necrophilia, lolita or teen-themed pornography, underage dating

Not allowed Content that may be interpreted as promoting a sexual act in exchange for compensation

Examples (non-exhaustive): Prostitution, companionship and escort services, intimate massage and similar services, cuddling sites; compensated dating or sexual arrangements where one participant is expected to provide money, gifts, financial support, mentorship or other valuable benefits to another participant such as ‘Sugar’ dating

Child sexual abuse imagery

The following is not allowed:

Not allowed Content promoting the sexual exploitation of minors

Examples: Child sexual abuse imagery or other content

Mail-order brides

The following is not allowed:

Not allowed Content promoting marriage to a foreigner

Example: Mail-order brides, international marriage brokers, romance tours

Adult themes in family content

The following is not allowed:

Not allowed  Content that is made to appear appropriate for a family audience but contains adult themes, including sex, violence, vulgarity, or other depictions of children or popular children’s characters, that are unsuitable for a general audience


The following is allowed only under certain conditions:

Not allowed Promotion of dating when motivated by sexual encounters

Examples: "Swinger" sites, "hook-up" or "fling" dating

Not allowed People or representations of people that display sexual body parts

Examples: Visible genitalia, nipples, or buttocks; sexual body parts that are blurred or censored

Non-family safe

The following is allowed only under certain conditions:

Not allowed Promotion of sex-related entertainment, including location-specific entertainment

Examples: Strip clubs, adult parties, adult movie festivals

Not allowed Promotion or sale of merchandise that's intended to enhance sexual activity

Examples: Sex toys, lubricants, aphrodisiacs, sexual enhancers

Not allowed Promotion of dating when motivated by infidelity or income based dating

Example: Affair dating, sugar daddy dating

Not allowed Content containing sexually suggestive text, images, audio, or video

Examples: Lewd or sexual language, non-explicit erotic magazines

Not allowed Content containing sexually suggestive poses

Examples: Arched back, legs spread open, or hands on covered genitalia; focus on image of covered genitalia or breasts; mimicking sex positions; drawings of sex positions

Not allowed Plastic surgery services focused on genitalia or breast augmentation

Examples: Breast augmentation, cosmetic or reconstructive vaginal surgery


Country restrictions

Not allowed Countries that don’t allow Adult or Non-family safe ads Not allowed Countries that don't allow Adult ads
Saudi Arabia
United Arab Emirates
Hong Kong
South Korea

In addition to the requirements above, your ads must comply with local laws governing adult content in the regions your campaigns target. See the complete list of country-specific requirements for more information about restrictions in the countries you want to target.

Effect of the policy

If your ad meets the requirements above and is eligible, here are details of how it can run.

Ad platform
Allowed Can run Adult and Non-family safe ads:
Google Ads
Not allowed Cannot run any adult content:
Google Ad Manager
YouTube (Alcohol advertisers who wish to use an age gate on their homepage, brand channel, and/or video may do so under our age gate policies)
Ad Network
Allowed with restrictions Google Search: Adult content ads can show on Google and our Search Network. However, if someone has enabled the SafeSearch feature, they will not see this type of ad. Not allowed Display Network & Google Ad Manager Network: Adult content ads are not allowed to run on these partner sites.
Ad Formats
Acceptable ad formats can vary depending on factors such as the platform you're using, the status of your ad, and whether a publisher or partner has opted to show such ads. Here are some typical examples, though they may vary:

Not allowed Cannot promote adult content:
App ads and App extensions
Consumer ratings annotations
Dynamic display ads
Gmail ads
Image ads
Lightbox ads
Reservation display ads
Responsive ads
TrueView video ads

Need help?

If you have questions about our policies, let us know: Contact Google Ads Support
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