Google provides translated versions of our Help Centre, although they are not meant to change the content of our policies. The English version is the official language that we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.
Display & Video 360 users must comply with this Google Ads policy. Visit the Display & Video 360 help centre for additional restrictions.
Advertisers must comply with the local laws and regulations of any area that their ads target, in addition to the standard Google Ads policies. Advertisers are expected to familiarise themselves with the local law and regulations for any location that their ads target. Learn about what happens if you violate our policies.
Please also note that certain countries, industries and trade associations have their own codes for advertising and marketing. Advertisers on Google should refer to these codes where relevant. You can find a list containing some of these codes here.
Reports of illegal content to Google
Anyone may submit a request to Google to remove illegal content through the Report Content for Legal Reasons Help Centre at g.co/legal.
Advertisers whose ads are disapproved as a result of this process may submit an appeal via the legal appeal webform in the email or advertiser user interface notification.
As part of our efforts to remain transparent, a copy of each legal request we receive may be sent to the Lumen project for publication. Advertisers can find information on complaints made against their ads on Lumen by searching the relevant ads URL.
Advertisers may also reach out to Google Ads Support if they have other questions about legal removal requests. We encourage advertisers to first resolve this matter directly with the claimant who submitted the legal notice.
Access our Transparency Report for additional data on the requests that we receive from copyright owners and governments to remove information from our products.