List of advertising codes

We expect all advertisers to comply with the local laws for any area that their ads target, in addition to the standard Google Ads policies. Advertisers are expected to do their own research on the local regulations for any location that their ads target.

Certain countries, industries and trade associations have their own self-regulatory codes for advertising and marketing. You can find a list containing some of these codes here. Advertisers on Google should refer to these codes where relevant.

Country

Advertising Code

Australia Ad Standards published by Australian Ad Standards

Austria

Österreichischer Werberat. Officially translated English version here.

Belgium

Codes / Règles published by the JEP

Bulgaria

National Ethical Rules for Advertising and Other Commercial Communication in Bulgaria published by the National Council for Self-Regulation (NCSR)

Cyprus

Cyprus Advertising Ethics Code published by the Cyprus Advertising Regulation Organisation (PDF version here)

Czech Republic

Code of Advertising Practice published by the Czech Advertising Standards Council (RPR). Officially translated English version here.

Finland

ICC Marketing Rules

France

Le Code de l'ARPP (ARPP CODE). Officially translated English version here.

Germany

Wettbewerbszentrale (for unfair commercial practices)

Deutscher Werberat(for taste & decency and social responsibility). English version here.

Greece

Hellenic Code of Advertising and Communication Practice (HCACP) published by the Advertising Self-Regulation Council (SEE)

Hungary

MAGYAR REKLÁMETIKAI KÓDEX published by the Advertising Self Regulatory Board (ÖRT). Officially translated English version here.

India

Code for Self-Regulation of Advertising Content published by the Advertising Standards Council of India (ASCI)

Ireland

Code of Standards for Advertising and Marketing Communications published by the Advertising Standards Authority for Ireland (ASAI)

Italy

Il Codice di Autodisciplina della Comunicazione Commerciale. Officially translated English version here.

Luxembourg

Code of Practice in Advertising published by the Commission Luxembourgeoise pour l’Ethique en Publicité (CLEP)

Malaysia Content Code published by The Communications and Multimedia Content Forum of Malaysia
New Zealand Advertising Codes published by the New Zealand Advertising Standards Authority
Philippines Advertising Guidebook published by the Philippines Ad Standards Council

Poland

Kodeks Etyki Reklamy published by Rada Reklamy. Officially translated English version here

Portugal

The Auto Regulação Publicitária

Romania

The Code of Advertising Practice published by the Romanian Advertising Council (RAC). Officially translated English version here.

Russia

Российский Кодекс практики рекламы и маркетинговых коммуникаций applied by Ассоциация маркетинговой индустрии "Рекламный Совет" (AMI RS)

Serbia

Kodeks Marketinških Komunikacija applied by Nacionalna asocijacija za etičke standarde u oglašavanju (NAESO). Officially translated English version here.

Singapore Code of Advertising Practice published by the Advertising Standards Authority of Singapore

Slovakia

Code of ethics for advertising practice published by Rada Pre Reklamu (RPR). Officially translated English version here.

Slovenia

Slovenian Code of Advertising Practice published by the Slovenian Advertising Chamber (SOZ)

Spain

Códigos de Conducta Publicitaria applied by Autocontrol

Sweden

ICC Code. Officially translated English version here.

Switzerland

Principles of the Swiss Commission for Fairness published by the Swiss Commission for Fairness in Commercial Communication (SLK/CSL).

The Netherlands

Nederlandse Reclame Code published by Stichting Reclame Code (SRC). Officially translated English version here.

Türkiye

Advertising and Marketing Communication Practice Consolidated ICC Code applied by the Reklam Özdenetim Kurulu (RÖK). Officially translated English version here.

United Kingdom

UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code).

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