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Display & Video 360 users must comply with this Google Ads policy. Visit the Display & Video 360 help center for additional restrictions.
We abide by local copyright laws and protect the rights of copyright holders, so we don’t allow ads that are unauthorized to use copyrighted content. If you are legally authorized to use copyrighted content, apply for certification to advertise. If you see unauthorized content, submit a copyright-related complaint.
Below are some examples of what to avoid in your ads.
Unauthorized sites or software that capture, copy, or provide access to copyrighted content
Examples: Sites, software, or toolbars that enable unauthorized streaming, sharing, copying, or downloading of audio guides, e-books, anime, games, movies, mp3 ringtones, music, software, TV shows, works by independent artists, record labels, or other content creators
Sites or apps that facilitate unauthorized offline distribution of copyrighted content
Examples: Sites that distribute unauthorized physical copies of copyrighted CDs, DVDs, or software
Software, sites, or tools that remove digital rights management (DRM) technology from copyrighted material or otherwise circumvent copyright (irrespective of whether the intended use is legitimate or not)
Examples: Products or services (such as Blu-ray or DVD rippers, burners, and converters) that provide access to copyrighted content by stripping or bypassing DRM technology on audio, video, e-books, or software
Troubleshooter: Copyrighted content
If you aren't able to fix these violations, or you choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.
- Send us your copyright documentation. If you believe that you're legally authorized to advertise copyrighted content, fill out an application to be certified. We'll review it and let you know if we can run your ads.
- Remove copyrighted content from the ad’s destination. If you can’t fix the ad’s destination, update the ad with a new destination that complies with this policy.
Edit the ad. Remove any copyrighted content. If your ad already complies with the policy but you made changes to the ad’s destination, make an edit in the ad and save it. This will resubmit the ad and its destination for review.
Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review.
If Google receives a DMCA complaint on the content of an ad or an ad’s destination, the ad may be disapproved.
How a DMCA complaint works
What is the DMCA?
The DMCA is the Digital Millennium Copyright Act, a United States copyright law passed in October of 1998. Learn more about the DMCA at http://www.copyright.gov/legislation/dmca.pdf.
What are DMCA notifications?
DMCA notifications are allegations of copyright infringement filed by copyright holders in accordance with the requirements of the DMCA notice-and-take-down procedures. It's Google's policy to respond to such allegations of copyright infringement.
Who can file a DMCA notification?
Only the copyright owner or an authorized representative can file a DMCA infringement notice.
What does a DMCA notification look like?
View the example of a DMCA notification.
If my ads have been disapproved due to DMCA violations, can they be resubmitted?
In order to resubmit your ads for approval, you must file a counter-notification that complies with all of the requirements of the DMCA. To file a counter-notification, please fill out our DMCA counter-notification form.
Note that you can be liable for damages (including costs and attorneys' fees) if you materially misrepresent that the material or activity is not infringing the copyrights of others. If you aren't sure whether certain material infringes the copyrights of others, we suggest that you first contact an attorney. If you resubmit your ads without filing a valid DMCA counter-notification, your account may be terminated due to violation of our repeat infringement policy.
Will Google disapprove my ads if legal proceedings concerning the copyright are underway?
If you submit a valid DMCA counter-notification, but the person claiming copyright to the content in question initiates legal proceedings against you, Google won't re-approve your ads until a court order has been issued ruling in your favor.