Eligible (limited): Definition

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A status given to ads and products that comply with our policies but are limited in where and when they can show.

An ad or product will be marked 'Eligible (limited)' when Google Ads policies (common examples include Alcohol, Gambling, Healthcare and Trademarks) prevent certain types of ads or products from showing in certain regions, to certain ages or on certain devices. Ads or products won’t show on mobile devices if the destination performs poorly on mobile devices.

For example:

  • A gambling ad or product run by an advertiser certified under our Gambling policy will serve as Eligible (limited).
  • An ad or product labelled for our Sexual Content: Moderately Restricted policy will serve as Eligible (limited).

If you believe that your ad or product has been incorrectly labelled for a policy restriction and should not be serving as Eligible (limited), then follow the appeal process instructions outlined in the article Fix a disapproved ad.

Learn more

Enable the Policy Details column to see why an ad is Eligible (limited)

About the ad review process

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