Unacceptable Business Practices

Google provides translated versions of our Help Centre, though they are not meant to change the content of our policies. The English version is the official language that we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.

The Google Ads policy on Unacceptable Business Practices will change around late August. The policy is changing to prohibit the promotion of teeth whitening products that contain more than 0.1% hydrogen peroxide or chemicals that emit hydrogen peroxide. The change will affect the United Kingdom. After the new policy goes into effect, the policy description will be updated to reflect this change.
(Posted on Aug 16)

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