Healthcare and medicines

Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

Display & Video 360 users must comply with this Google Ads policy. Visit the Display & Video 360 help center for additional restrictions.

We're dedicated to following advertising regulations for healthcare and medicine, so we expect that ads and destinations follow appropriate laws and industry standards. Some healthcare-related content can’t be advertised at all, while others can only be advertised if the advertiser is certified with Google and targets only approved locations. Check local regulations for the locations you want to target.

For most healthcare policies, if your ad campaign targets allowed locations and the domain is properly certified, your ad will be labeled “Eligible (limited)” and can run in allowed locations.

Below are some examples of healthcare content that we allow in certain circumstances. Some content is only available in specific locations. Advertisers are expected to familiarize themselves with the local law and regulations for any location their ads target. Learn about what happens if you violate our policies.

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In this article

• Prescription drug services
• Restricted drug terms
• Pharmaceutical manufacturers
• Unauthorized pharmacies
• Unapproved substances
• Prescription opioid painkillers
• Speculative and experimental medical treatment, cell therapies, and gene therapies
• Clinical trial recruitment
• Addiction services
• Abortion
• Birth control, fertility, and testing
• HIV home tests
• Health insurance
• How does this policy differ from location to location?

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Learn more about the “Eligible (Limited)” status.

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Prescription drug services

Google restricts the promotion of services related to the online prescribing, dispensation, and sale of prescription drugs. Businesses subject to this policy include but aren't limited to online pharmacies and telemedicine providers.

Advertisers must be certified by Google in order to serve ads for prescription drug services. Check the location-specific restrictions for every location where you plan to advertise.

Learn more about our Prescription drug services policy.

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Restricted drug terms

In most parts of the world, Google doesn't allow the use of prescription drug terms in ad text, landing pages, or keywords.

Some businesses may use prescription drug terms in ad text, landing pages, or keywords with certification. Check the location-specific restrictions for every location where you plan to advertise.

Learn more about our Restricted drug terms policy.

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Pharmaceutical manufacturers

Google allows pharmaceutical manufacturers to advertise prescription drugs and over-the-counter medicines in select locations only.

Pharmaceutical manufacturers must be certified by Google in order to serve ads.

Learn more about our Pharmaceutical manufacturers policy.

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Unauthorized pharmacies 

The following isn't allowed:

Offering prescription drugs without a prescription

Targeting locations where you aren't licensed

We take violations of this policy very seriously and consider them egregious. An egregious violation of the Google Ads policies is a violation so serious that it is unlawful or poses significant harm to our users. In determining whether an advertiser or destination is violating this policy, we may review information from multiple sources including your ad, website, accounts, and third-party sources.  If we find violations of this policy, we will suspend your Google Ads accounts upon detection and without prior warning, and you will not be allowed to advertise with us again. If you believe there's been an error, and that you haven’t violated our policy, submit an appeal and explain why. We only reinstate accounts in compelling circumstances, and when there is good reason so it's important that you take the time to be thorough, accurate, and honest. Learn more about suspended accounts.

Learn more about our Unauthorized pharmacies policy.

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Unapproved substances

Google doesn't allow the promotion of certain content, regardless of any claims of legality:

• All items on this non-exhaustive list of unapproved pharmaceuticals and supplements
• Products that contain ephedra
• Products containing human chorionic gonadotropin (hCG) in relation to weight loss or weight control, or when promoted in conjunction with anabolic steroids
• Herbal and dietary supplements with active pharmaceutical or dangerous ingredients
• Products that imply they're as effective as prescription drugs or controlled substances
• Non-government approved products that are marketed in a way that implies that they're safe or effective for use in preventing, curing, or treating a particular disease or ailment
• Products that have been subject to any government or regulatory action or warning
• Products with names that are confusingly similar to an unapproved pharmaceutical or supplement or controlled substance
• DHEA products (except in campaigns targeting the United States)
• Melatonin products (except in campaigns targeting Canada and/or United States)

Learn more about our Unapproved substances policy.

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Prescription opioid painkillers

Google doesn't allow ads promoting or selling prescription opioid painkillers. This doesn't include medication-assisted treatment (MAT) drugs for opioid use disorder that meet all other requirements for prescription drugs listed on this page.

In limited cases, and where permitted by local law, Google allows exceptions to this policy for (a) public health and safety awareness campaigns from governmental or well-established non-profit health advocacy organizations, (b) ads for non-opioid pharmaceuticals that only refer to prescription opioids in their safety information, (c) certified addiction treatment providers in the United States, and (d) verified election advertisers.

We take violations of this policy very seriously and consider them egregious. An egregious violation of the Google Ads policies is a violation so serious that it is unlawful or poses significant harm to our users. In determining whether an advertiser or destination is violating this policy, we may review information from multiple sources including your ad, website, accounts, and third-party sources.  If we find violations of this policy, we will suspend your Google Ads accounts upon detection and without prior warning, and you will not be allowed to advertise with us again. If you believe there's been an error, and that you haven’t violated our policy, submit an appeal and explain why. We only reinstate accounts in compelling circumstances, and when there is good reason so it's important that you take the time to be thorough, accurate, and honest. Learn more about suspended accounts.

Learn more about our Prescription opioid painkillers policy.

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Speculative and experimental medical treatment, cell therapies, and gene therapies

Except as provided below in relation to the promotion of cell or gene therapies in the United States, the following isn't allowed:

Promotion of speculative and/or experimental medical treatments.

Promotion of cell or gene therapies, subject to the exception below.

In the United States, Google allows the promotion of FDA licensed or approved cell or gene therapies by entities that hold the relevant FDA license or approval to market that product. If you'd like to apply for such an exception, please contact us.

Google allows ads for cell or gene therapies that are exclusively educational or informational in nature, regardless of regulatory approval status.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued at least 7 days prior to any suspension of your account. Learn more about suspended accounts.

Learn more about our Speculative and experimental medical treatment, cell therapies, and gene therapies policy.

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Clinical trial recruitment

Google doesn't allow the promotion of clinical trial recruitment in most locations. While promotion of clinical trial recruitment in some locations is allowed, the following restrictions apply:

• Prescription drugs may not be promoted.
• Promotions may not create misleading expectations or effects of a product being tested.
• Promotions may not imply that the products being tested are safe.

Learn more about our Clinical trial recruitment policy.

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Addiction services

Google restricts the promotion of recovery-oriented drug and alcohol addiction services.

Advertisers targeting certain locations are able to promote recovery-oriented drug and alcohol addiction services if certified by Google. Promotion of services unrelated to drug and alcohol addiction, like services for impulse control disorders, behavioral addiction, or nicotine addiction, are out of scope of this policy.

Learn more about our Addiction services policy.

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Abortion

Abortion ads aren't allowed in a number of locations and are subject to Google Ads Network restrictions. In some locations, certification is required to run ads using queries related to getting an abortion. Restrictions and requirements for abortion ads vary by location.

In the United States, United Kingdom, and Ireland, if you want to run ads using queries related to getting an abortion, you'll first need to be certified as an advertiser that either provides abortions or does not provide abortions.

If your ads target one or more locations where abortion ads aren't allowed, they'll be classified as Eligible (limited), meaning they'll only show in approved areas, and there may be additional restrictions for your location. Refer to the location-specific sections below for more information about how policies differ by location.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued at least 7 days prior to any suspension of your account. Learn more about suspended accounts.

Learn more about our Abortion policy.

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Birth control, fertility, and testing

Google doesn't allow the promotion of products and services related to birth control, fertility, and sexually transmitted infections (STI) in certain locations. Products and services subject to this policy include, but are not limited to, condoms, birth control pills, fertility testing, surrogacy services, and STI testing.

Learn more about our Birth control, fertility, and testing policy.

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HIV home tests

Google doesn't allow the promotion of HIV home tests in most locations.

Locations where the promotion of HIV home tests is allowed with restrictions:

• United States: Advertisers may promote HIV home tests that are FDA approved.
• France: Advertisers may promote HIV home tests that meet local regulatory requirements.
• The Netherlands: Advertisers may promote HIV home tests that meet local regulatory requirements.
• The United Kingdom: Advertisers may promote HIV home tests that meet local regulatory requirements.

Learn more about our HIV home tests policy.

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Health insurance

In the United States, you must be certified by Google in order to advertise health and medical insurance coverage, with the exception of government advertisers, who will be pre-approved. Advertisements exclusively for dental, vision, and/or travel health insurance coverage are not restricted.

Learn more about our Health insurance policy.

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How does this policy differ from location to location?

In addition to the content-based restrictions above, there may be further requirements based on the locations that your campaign targets. Choose a location below to see additional requirements that you must meet in order for your ad campaign to target that location.

 

Australia

Product	Allowed?
Online pharmacies, telemedicine	Allowed with limitations Online pharmacies Google allows the promotion of online pharmacies if they are verified by LegitScript’s Healthcare Merchant Certification Program OR if they meet one of the following state- and territory-level requirements: Pharmacies in New South Wales, South Australia, Tasmania, Victoria, and Western Australia must be registered with the relevant regulatory authority: Pharmacy Council of New South Wales, Pharmacy Regulation Authority South Australia, Tasmanian Pharmacy Authority, Victorian Pharmacy Authority, or the Pharmacy Registration Board of Western Australia. Pharmacies in Queensland, Northern Territory, Australian Capital Territory must be owned or controlled by a pharmacist that is registered with the Pharmacy Board of Australia. Telemedicine Google allows the promotion of telemedicine providers if they are verified by LegitScript’s Healthcare Merchant Certification Program. Ads targeting Australia can't use prescription drug terms in the ad or its destination. Advertisers must also be certified with Google. See how to apply.
Addiction Services	Allowed with limitations Google allows the promotion of recovery-oriented drug and alcohol addiction services by government entities only. Advertisers must also be certified with Google. See how to apply.

Austria

Product	Allowed?
Online pharmacies	Allowed with limitations Google allows the promotion of online pharmacies if they're registered with the Bundesamt für Sicherheit im Gesundheitswesen and don't use prescription drug terms in their ads and landing pages. Advertisers must also be certified with Google. See how to apply.

Belgium

Product	Allowed?
Online pharmacies	Allowed with limitations Google allows the promotion of online pharmacies if they’re registered with the Federal Agency for Medicines and Health Products. Advertisers can't promote prescription drugs in their ads or landing pages. Advertisers must also be certified with Google. See how to apply.

Brazil

Product	Allowed?
Online pharmacies	Allowed with limitations Google allows the promotion of online pharmacies if they're registered with the National Health Inspection Agency (Agência Nacional de Vigilância Sanitária -- ANVISA) and don't promote prescription drugs in their ads, landing pages, and keywords. Advertisers must also be certified with Google. See how to apply.

Canada

Product

Allowed?

Online pharmacies, telemedicine

Allowed with limitations Google allows online pharmacies if they're accredited by one of the organizations listed below: LegitScript Healthcare Merchant Certification Program Internet pharmacy certification — Available to websites that accept refills, transfers, or new prescriptions; or pharmacies that fill via mail-order or some other form of remote ordering service. National Association of Boards of Pharmacy (NABP) Digital Pharmacy Accreditation — Available to pharmacies with full online functionality, including the sale (or facilitation of sale) of prescription drugs or the acceptance of new prescription drug orders through their website. .Pharmacy as part of the Healthcare Merchant Accreditation Program — Websites with a ".Pharmacy" top-level domain are available to pharmacies with full or limited online functionality, including sale (or facilitation of sale) of prescription drugs or services, acceptance of new prescription drug orders through their website, and prescription refills or transfers. Google allows telemedicine providers if they’re accredited by LegitScript’s Healthcare Merchant Certification Program, which offers telemedicine certification to websites that provide virtual healthcare services and facilitate prescribing. Learn more or apply for LegitScript certification or NABP accreditation. Advertisers must also be certified with Google. See how to apply.

 

China

 

Product	Allowed?
Online pharmacies	Allowed with limitations Google allows the promotion of online pharmacies if they're registered with the State Food and Drug Administration (SFDA) of China and don't promote prescription drugs in their ads, landing pages, and keywords. Advertising prescription collection and delivery services is not allowed. Advertisers must also be certified with Google. See how to apply.
Medical services	Allowed with limitations Google allows the promotion of medical services in China as long as you submit the required documentation and have been certified by Google.

Czechia

Product	Allowed?
Online pharmacies	Allowed with limitations Google allows the promotion of online pharmacies if they’re registered with the Czech State Institute for Drug Control. Advertisers can't promote prescription drugs in their ads and landing pages. Advertisers must also be certified with Google. Check how to apply.
Pharmaceutical manufacturers	Allowed with limitations Google allows pharmaceutical manufacturers to promote over-the-counter medicines in accordance with the local law in Czechia. Check how to apply above.

Estonia

Product	Allowed?
Online pharmacies	Allowed with limitations Google allows the promotion of online pharmacies if they’re registered with the State Agency of Medicines of Estonia. Advertisers can't promote prescription drugs in their ads or landing pages. Advertisers must also be certified with Google. See how to apply.

France

Product	Allowed?
Telemedicine	Allowed with limitations Google allows the promotion of telemedicine services by providers that are accredited by LegitScript’s Healthcare Merchant Certification Program, which offers telemedicine certification to businesses that provide virtual healthcare services and facilitate prescribing. Advertisers cannot promote prescription drugs in their ads, landing pages, and keywords. Learn more or apply for LegitScript certification. Advertisers must also be certified with Google. See how to apply.
Addiction services	Allowed with limitations Google allows the promotion of recovery-oriented drug and alcohol addiction services by government entities only. Advertisers must also be certified with Google. See how to apply.

Germany

Product

Allowed?

Online pharmacies

Allowed with limitations Google allows the promotion of online pharmacies  (including pharmacies, medicine retailers, and pharmacy associations) that don't promote prescription drugs in their ads and landing pages under the following circumstances. Registered online medicine retailers (mail order pharmacies and other online medicine retailers registered by DIMDI) Licensed pharmacies with a valid operating authorization Pharmacy associations representing licensed pharmacies and/or mail order pharmacies and advertising on their behalf Advertisers must also be certified with Google. See how to apply above.

Hong Kong

Product	Allowed?
Online pharmacies	Allowed with limitations Google allows the promotion of online pharmacies if they're registered with the Drug Office, Department of Health of the Hong Kong Government, and don't promote prescription drugs in their ads, landing pages or keywords. Advertising prescription collection and delivery services is not permitted. Advertisers must also be certified with Google. See how to apply.

Hungary

Product	Allowed?
Pharmaceutical manufacturers	Allowed with limitations Google allows pharmaceutical manufacturers to promote over-the-counter medicines in accordance with the local law in Hungary. Advertisers must also be certified with Google. See how to apply above.

India

Product	Allowed?
Pharmaceutical manufacturers	Allowed with limitations Google allows pharmaceutical manufacturers to promote over-the-counter medicines in accordance with the local law in India.
Pre-natal gender determination products	Not allowed Google does not allow advertisements for these products in India. Supreme Court Order (PDF)

Indonesia

Product	Allowed?
Pharmaceutical manufacturers	Allowed with limitations Google allows pharmaceutical manufacturers to promote over-the-counter medicines in accordance with the local law in Indonesia. Advertisers must also be certified with Google. See how to apply above.

Ireland

Product	Allowed?
Online pharmacies	Not allowed In Ireland, Google doesn't allow the promotion of online pharmacies that offer prescription collection, delivery services, sale of non-medicinal products, or online consultation (not including consultation with a doctor).
Addiction Services	Allowed with limitations Google allows the promotion of recovery-oriented drug and alcohol addiction services by government entities only. Advertisers must also be certified with Google. See how to apply.

Israel

Product	Allowed?
Online pharmacies	Allowed with limitations Google allows the promotion of online pharmacies if they're registered with the Ministry of Health. Advertisers can't promote prescription drugs in their ads and landing pages. Advertisers must also be certified with Google. See how to apply above.

Japan

Product	Allowed?
Online pharmacies	Allowed with limitations Google allows the promotion of online pharmacies in Japan, as long as they provide a valid license number for their "License for marketing authorization holder." Advertising prescription collection and delivery services is not permitted. Advertisers must also be certified with Google. See how to apply.
Prescription drugs	Allowed with limitations Google doesn't allow the use of prescription drug terms in ad text, landing pages, or keywords, with the following exceptions: Websites accessible only to healthcare professionals, brick-and-mortar pharmacies, and pharmaceutical manufacturers may use prescription drug terms in keywords. If you're an organization qualified for these exceptions, please contact us via our online form.
Over-the-counter drugs	Allowed with limitations Google allows ads promoting over-the-counter drugs to show in Japan, as long as the advertiser has a valid license number and the license number is displayed on the website.

Kenya

Product	Allowed?
Online pharmacies	Allowed with limitations Google allows the promotion of online pharmacies if they’re registered with the Pharmacy and Poisons Board. Advertisers can't promote prescription drugs in their ads and landing pages. Advertisers must also be certified with Google. See how to apply.
Pharmaceutical manufacturers	Allowed with limitations Google allows pharmaceutical manufacturers to promote over-the-counter medicines in accordance with the local law in Kenya. Advertisers must also be certified with Google. See how to apply above.

Korea

Product	Allowed?
Online pharmacies	Allowed with limitations Google allows the promotion of over-the-counter medicines in accordance with local law in South Korea.

Lithuania

Product	Allowed?
Online pharmacies	Allowed with limitations Google allows the promotion of online pharmacies if they’re registered with the State Medicines Control Agency of Lithuania. Advertisers can't promote prescription drugs in their ads or landing pages. Advertisers must also be certified with Google. See how to apply.

Malaysia

Product	Allowed?
Pharmaceutical manufacturers	Allowed with limitations Google allows pharmaceutical manufacturers to promote over-the-counter medicines in accordance with the local law in Malaysia. Advertisers must also be certified with Google. See how to apply above.

Mexico

Product	Allowed?
Online pharmacies	Allowed with limitations Google allows the promotion of online pharmacies if they're registered with the COFEPRIS and don't promote prescription drugs in their ads, landing pages, and keywords. Advertisers must also be certified with Google. See how to apply above. Advertisers must also be certified with Google. See how to apply.

Netherlands

Product	Allowed?
Online pharmacies	Allowed with limitations Google allows the promotion of online pharmacies if they're registered with the Ministerie van Volksgezondheid, Welzijn en Sport and appear on the dedicated online repository. Online pharmacies can't promote prescription drugs in their ads and landing pages. Advertisers must also be certified with Google. See how to apply.

New Zealand

Product	Allowed?
Online pharmacies	Allowed with limitations Google allows the promotion of online pharmacies if they're accredited by the Ministry of Health. Advertisers must also be certified with Google. See how to apply.
Addiction Services	Allowed with limitations Google allows the promotion of recovery-oriented drug and alcohol addiction services by government entities only. Advertisers must also be certified with Google. See how to apply.

Norway

Product	Allowed?
Online pharmacies	Allowed with limitations Google allows the promotion of online pharmacies if they’re registered with the Norwegian Medical Products Agency. Advertisers can't promote prescription drugs in their ads and landing pages. Advertisers must also be certified with Google. Check how to apply.
Pharmaceutical manufacturers	Allowed with limitations Google allows pharmaceutical manufacturers to promote over-the-counter medicines in accordance with the local law in Norway. Check how to apply above.

The Philippines

Product	Allowed?
Pharmaceutical manufacturers	Allowed with limitations Google allows pharmaceutical manufacturers to promote over-the-counter medicines in accordance with the local law in the Philippines. See how to apply above.

 

Poland

 

Product	Allowed?
Online pharmacies	Not allowed Google doesn't allow the promotion of any online pharmacies regardless of whether they offer prescription collection and delivery services.

Portugal

Product	Allowed?
Online pharmacies	Allowed with limitations Google allows the promotion of online pharmacies if they’re registered with the National Authority of Medicines and Health Products (INFARMED). Advertisers can't promote prescription drugs in their ads and landing pages. Advertisers must also be certified with Google. Check how to apply.
Pharmaceutical manufacturers	Allowed with limitations Google allows pharmaceutical manufacturers to promote over-the-counter medicines in accordance with the local law in Portugal. Check how to apply above.

Russia

Product	Allowed?
Online pharmacies	Allowed with limitations Google allows the promotion of online pharmacies if they’re licensed by the Federal Service for Surveillance in Healthcare (Roszdravnadzor) and have a permit for distant trade . All pharmacies must be licensed, regardless of whether they offer only non-prescription products. Advertisers must also be certified with Google. See how to apply.
Pharmaceutical manufacturers	Allowed with limitations Google allows pharmaceutical manufacturers to promote over-the-counter medicines in accordance with the local law in this location. All such promotions that target Russia must include one of the following four Russian disclaimers in the ad: "Есть противопоказания. Посоветуйтесь с врачом." or "Есть противопоказания. Узнайте у врача." or “Есть противопоказания. Перед применением необходимо ознакомиться с инструкцией." or "Имеются противопоказания, необходимо проконсультироваться со специалистом." Pharmaceutical manufacturers must also be certified with Google.

Singapore

Product	Allowed?
Pharmaceutical manufacturers	Allowed with limitations Google allows pharmaceutical manufacturers to promote over-the-counter medicines in accordance with the local law in Singapore. Advertisers must also be certified with Google. See how to apply above.

Slovakia

Product	Allowed?
Online pharmacies	Allowed with limitations Google allows the promotion of online pharmacies if they’re registered with Slovakia’s State Institute for Drug Control. Advertisers can't promote prescription drugs in their ads and landing pages. Advertisers must also be certified with Google. Check how to apply.
Pharmaceutical manufacturers	Allowed with limitations Google allows pharmaceutical manufacturers to promote over-the-counter medicines in accordance with the local law in Slovakia. Check how to apply above.

South Africa

 

Product

Allowed?

Online pharmacies, telemedicine

Allowed with limitations Google allows the promotion of online pharmacies and telemedicine providers if they meet the following requirements: Pharmacies must be registered with or have a license that is recorded with the South African Pharmacy Council. Telemedicine providers must be accredited by LegitScript’s Healthcare Merchant Certification Program, which offers telemedicine certification to websites that provide virtual healthcare services and facilitate prescribing. Advertisers can't promote prescription drugs in their ads or landing pages. Advertisers must also be certified with Google. See how to apply.

 

Sweden

Product

Allowed?

Online pharmacies, telemedicine

Allowed with limitations Google allows the promotion of online pharmacies and telemedicine providers in Sweden if they meet the following requirements: Pharmacies that are registered with the Swedish Medical Product Agency. Telemedicine providers that are accredited by LegitScript’s Healthcare Merchant Certification Program, which offers telemedicine certification to websites that provide virtual healthcare services and facilitate prescribing. Advertisers must not promote prescription drugs in their ads, landing pages, and keywords. Learn more or apply for LegitScript certification. Advertisers must also be certified with Google. See how to apply.

Taiwan

Product	Allowed?
Online pharmacies	Allowed with limitations Google allows the promotion of online pharmacies if they're registered with the Ministry of Health and Welfare and don't promote prescription drugs in their ads, landing pages, and keywords. Advertisers must also be certified with Google. See how to apply.

Thailand

Product	Allowed?
Pharmaceutical manufacturers	Allowed with limitations Google allows pharmaceutical manufacturers to promote over-the-counter medicines in accordance with the local law in Thailand. Advertisers must also be certified with Google. See how to apply above.

United Kingdom

Product	Allowed?
Online pharmacies	Allowed with limitations Google allows the promotion of online pharmacies if they're registered with the General Pharmaceutical Council (GPhC). Advertisers can't promote prescription drugs in their ads and landing pages. Advertisers must also be certified with Google. See how to apply.

United States

Product	Allowed?
Online pharmacies, telemedicine	Allowed with limitations Google allows online pharmacies if they're accredited by one of the organizations listed below: LegitScript Healthcare Merchant Certification Program Internet pharmacy certification — Available to websites that accept refills, transfers, or new prescriptions; or pharmacies that fill via mail-order or some other form of remote ordering service. National Association of Boards of Pharmacy (NABP) Digital Pharmacy Accreditation — Available to pharmacies with full online functionality, including the sale (or facilitation of sale) of prescription drugs or the acceptance of new prescription drug orders through their website. .Pharmacy as part of the Healthcare Merchant Accreditation Program — Websites with a ".Pharmacy" top-level domain are available to pharmacies with full or limited online functionality, including sale (or facilitation of sale) of prescription drugs or services, acceptance of new prescription drug orders through their website, and prescription refills or transfers. Google allows telemedicine providers if they’re accredited by LegitScript’s Healthcare Merchant Certification Program, which offers telemedicine certification to websites that provide virtual healthcare services and facilitate prescribing. Learn more or apply for LegitScript certification or NABP accreditation. Advertisers must also be certified with Google. See how to apply.
Addiction services	Allowed with limitations In order to advertise for recovery-oriented drug and alcohol addiction services, you must be certified as an addiction services provider by the LegitScript Certification program. About LegitScript Certification: Not all drug and alcohol addiction services are eligible for LegitScript Certification. Those that are not eligible for certification are not allowed to advertise for drug and alcohol addiction services on Google. LegitScript charges a fee for processing and monitoring applicants, but fee waivers may be available in certain circumstances. Learn more or apply for LegitScript Certification. Advertisers must also be certified with Google. See how to apply.
Health insurance	Allowed with limitations Government advertisers are permitted to advertise for health and medical insurance. (e.g., State exchanges, healthcare.gov). Government agencies are not required to be G2 certified in order to be eligible, but must complete Google’s certification process. For government agencies, please write government agency request on fields 10 and 11 of the application form. All other advertisers must be certified with G2 in order to advertise for health and medical insurance. About G2 Certification: Not all health insurance advertisers are eligible for G2 Certification. Those that are not eligible for certification are not allowed to advertise for healthcare services on Google. G2 charges a fee for processing and monitoring applicants. Learn more or apply for G2 Certification. Advertisers must also be certified with Google. See how to apply.

Vietnam

Product	Allowed?
Pharmaceutical manufacturers	Allowed with limitations Google allows pharmaceutical manufacturers that are certified by LegitScript to promote over-the-counter medicines in accordance with the local law. Learn more or apply for LegitScript certification. Advertisers must also be certified with Google. See how to apply.

Need help?

If you have questions about our policies, contact Google Ads Support.